Ana Khlystova
Nov 17, 2020 | 9 min read

Shopping is a driving force of the economy even though it’s not always a force for good (we’ve read Brave New World, we know what happens with consumerist societies). That’s why Black Friday has got a somewhat controversial reputation. Some appreciate it as a great chance to shop for presents and get good deals on them. Others feel like it promotes the culture of overconsumption and overproduction.

Love it or hate it, Black Friday isn’t going anywhere. Just last year, holiday online shopping sales hit $7.4 billion, which is an all-time high. This is why businesses can’t afford missing out on such a great opportunity to increase their sales, offer unique services and products, and upsell to their loyal customers. The secret ingredient to success is a mindful approach to your Black Friday slogans and designs.

If you’re a marketing manager or a business owner in the middle of preparation for the biggest sale of the year, you’ve come to the right place. We’ve prepared 50 hand-picked Black Friday quotes and taglines for every business. Do I need to say that all sayings are up for grabs?

However, copying a few catchy Black Friday phrases is only half the battle. One should know how to apply them correctly. You see, it’s very easy to walk into the gray area by being too pushy or get lost in the ocean of similar emails.

Businesses should be creative yet careful with how they’re approaching Black Friday. And that’s what we want to discuss in the second part of this article. Stay tuned to actionable tips on how to use these 34 catchy Black Friday quotes and slogans for your maximum benefit.

Black Friday quotes and slogans for your promo campaign

Even the most carefully thought-through sales strategy is nothing without catchy Black Friday phrases in your promo materials. You need to capture people’s attention and hold onto it till the last minute of your sale. So, how does one come up with effective sales slogans?

First you can get inspired by popular shopping quotes. It’s also a good idea to check a few researches on the most common expressions marketers prefer to use during the sales season. Start with the following suggestions, and original ideas won’t be long in coming.

Common Black Friday words and terms

Christmas shopping season has existed long before people started calling it Black Friday. But over the past few decades, these two words have become inseparable from sales’ period in people’s minds. When someone says ‘sales’, one thinks ‘black friday’. But, what other words are usually associated with the biggest sale of the year?

Recently, the team behind Omnisend has conducted a research on popular Black Friday subject lines of their biggest clients. They analyzed the slogans that people use most commonly and generated some interesting findings.

There are the most popular Black Friday words that emails marketers are fond of this holiday season:

  • Black Friday
  • Off
  • Sale
  • Cyber Monday
  • Now
  • Free
  • Deals
  • Save
  • Free shipping
  • Get

However, the percentage sign (“%”) has left all the Black Friday sayings well behind and won the first place by the usage frequency. This might mean that people are eager to hear about your discounts right away. So, it’s always a good idea to start your Black Friday slogan with a discount amount.

Black Friday words and phrases' popularity

Marketers from Mashable have also conducted their small investigation into the most-tweeted Black Friday words. The outcomes turned out to be more surprising, though. During the biggest sale of the year, people used the following words in their tweets:

  • Black Friday (duh!)
  • Coffee
  • Sale
  • Deal
  • Store
  • Line
  • Time

The terms ‘crowded’ ‘doorbusters’, ‘crazy’, ‘OMG’, and ‘madhouse’ have appeared quite often, too. This is why it’s important for businesses to build a strong online strategy for Black Friday (especially, during the pandemic times like now). This will allow people to shop freely at their best convenience.

While preparing your promo materials, you might want to avoid constant repetition. Thank God for linguistics and synonyms, though. There are always other creating ways to say ‘Black Friday’ without actually saying it. In case you strike a writer’s block, use close synonyms and expressions like:

  • Shopping day
  • Sales period
  • Day after Thanksgiving
  • Friday after Thanksgiving
  • Busiest shopping day of the year
  • Beginning of the Christmas sale
  • Christmas shopping season

Famous Black Friday shopping quotes

Since shopping occupies such an important place in our everyday lives, it only makes sense that it’s also glorified in so many ways. From movies to songs to art in general, pop-culture has produced tons of shopping quotes over the last century. Feel free to draw inspiration from these famous Black Friday sayings: 

Anybody can buy. It takes an artist to shop.

― Jennifer Finney Boylan

The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.

― Erma Bombeck

Black Friday quote by Erma Bombeck

The only consolation I had was buying things. If I bought some pretty thing it cheered me up for a while.

― Iris Murdoch

Shopping is better than sex. At least if you’re not satisfied, you can exchange it for something you really like.

― Unknown

Whoever said that money can’t buy happiness simply didn’t know where to go shopping.

— Bo Derek

Black Friday quote by Bo Derek

Shopping is my cardio.

— Carrie Bradshaw, Sex and the City

Happiness is not in money, but in shopping.

— Marilyn Monroe

A bargain is something you can’t use at a price you can’t resist.     

— Franklin Jones

Black Friday quote by Franklin Jones

I don’t shop because I need something, I just shop for shopping’s sake.     

— Cat Deeley

I always say shopping is cheaper than a psychiatrist.

— Tammy Faye Bakker

Buy only because something excites you, not just for the simple act of shopping.

― Karl Lagerfeld

Black Friday quote by Karl Lagerfeld

We usually save money to waste it.

― Mokokoma Mokhonoana

If shopping doesn’t make you happy, then you’re in the wrong shop.

― Unknown

Meditation, yoga, working out, and eating well. That’s my wellness. And I think occasionally you have to treat yourself, so if you do need to take yourself shopping, go take yourself shopping. 

― Cynthia Erivo

Drawing your inspiration from famous Black Friday shopping quotes can be a good idea. People have already expressed all the worthwhile thoughts, so there’s no need to reinvent the wheel.

Black Friday slogans and Cyber Monday quotes for you promo campaign

While the above-mentioned Black Friday quotes are quite famous, they’re merely a creative basis for your messages. If you want to be creative, you still need some original content. To nudge you in the right direction, we’ve single-handedly crafted 20 catchy Black Friday slogans. They’re 100% original and available for grabs:

Black Friday early SALE! Get up to 50% off any of the products until November 30.

The biggest discounts of the year are finally here. Save up to 50% on your first purchase. You know a good deal when you see one, don’t you?

The busiest shopping day of the year is just around the corner, but we’re dropping our prices already. Enjoy our 40% discounts on all products in store. Free shipping included!

Celebrate Black Friday with our jaw-dropping discounts. Starting from now, we’re offering up to 50% on selected products. The deal ends today at midnight.

What day can be better than Friday? Black Friday! Grab our special promo code BLACKFRIDAY20 and apply it at checkout to get 50% off the entire order.

Black Friday discounts are here now! Get the best deal on any products available on our website with the promo code BLACKFRIDAY20. FREE shipping!

Black Friday SALE is on. Indulge yourself in everything you wanted to buy without spending a fortune. Up to 50% off sitewide.

The biggest sale of the year! Apply the promo code BlackFriday2020 at checkout and get up to 50% off your order.


Shop now and get up to 50% off your first order. The offer is valid till November 30.

It’s Black Friday! Don’t miss out on your chance to catch the biggest discounts of the year.

Looking forward to Black Friday discounts? No need to wait any longer. Apply the promo code BLACKFRIDAY20 at checkout and get an instant discount right away.

This is the final call before we end our Black Friday sale. Catch our 50% discounts before they run out at midnight.

Glorious Black Friday deals sitewide. Take advantage of online sales and save up to 50% on selected products.

This is the busiest shopping day of the year and we’re dropping our prices like never before. Hunt for Black Friday discounts on our website.

Up to 50% off our software this Cyber Monday! The deal you’ve been waiting for this whole time is finally here. And it’s valid for one day only, so you better hurry up.

Cyber Monday is finally here! It’s your best chance to try [Product] with a 50% lifetime discount. If not now, then when?

Get the best software deals this Cyber Monday. No crowds, no shipping delays. Just choose your software and apply the promo code BLACKFRIDAY20.

Mondays can be pleasant. Only if they’re Cyber Mondays! Get our software with a 50% discount. Valid only today.

If you’re tired of all the Black Friday craze, join us in our little revolt. We’re donating 30% of all our income this week to charity. Our company wants to take a step back and reconsider our buying habits.

This is not yet another Black Friday message. We decided to give our entire stuff a paid holiday the day after Thanksgiving in a protest against overconsumption. Don’t you worry though as we’ll gladly assist you any other day, and our prices are pretty fair as they are.

Every business chooses a unique approach to Black Friday. Some boycott it altogether while others want to make the best use of it. And if you run out of catchy Black Friday phrases, there’s always some room for a nice whole-hearted Thanksgiving greeting

Love may be in the air not only on February 14. You can draw inspiration from our list of soul-stirring Valentine’s day marketing slogans. The next time you launch a promo, sprinkle it with some love ❤️

How to get ready for Black Friday with HelpCrunch

HelpCrunch offers a comprehensive set of tools for customer communication. From live chat to email automation to popups, it covers every channel you might need to run your Black Friday promo campaign.

Copy any of the Black Friday phrases from the above and paste them into one or all of the following channel:

Proactive chat messages

One of the least intrusive ways to reach your customers during the biggest sale of the year are proactive chat messages. But this weakness is what makes them so memorable. When everyone around is buzzing with similar Black Friday slogans, you can stand out by being modest.

That’s where proactive chats come into play. They’re triggered by certain behavior so you can make them as targeted as you need. It’s even possible to set up separate proactive chats for each page of your website. And the content should be short and to the point. Just get the message out there.

Black Friday proactive chat

Website popups

If you prefer a more straightforward kind of marketing, set up a few good old popups on your website and grab everyone’s attention right away.

HelpCrunch offers popups that can be triggered by the same behavior patterns as proactive chats – e.g. current page, time on page, exit intent. The last one is actually one of the most effective ways to catch hesitating visitors and offer them your Black Friday discounts. The popup will be triggered once a person makes a move towards leaving your website.

Black Friday website popup

Targeted messages

If you’re offering web or mobile applications, there’s also an effective way of communication — via built-in chat. You won’t be able to reach your entire contact base (emails are better for this purpose). However, Black Friday in-app messages are great for upselling to your existing clients or engaging with trial users.

You can offer discounts on longer subscription plans or a more advanced set of features to build customer loyalty. And trial users will be more eager to close a deal with you.

Chat widget texts

Live chat is one of the most effective channels for sales. It allows you to reach out to your visitors proactively and communicate with leads in real time. You won’t miss a single person.

So why not customize your live chat widget for special occasions? Just adjust any of the above-mentioned Black Friday shopping quotes and add them to your list of widget texts. Or, get completely creative!

Live chat widget with Black Friday phrases

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