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How to Write “Thank You for Your Order” Email: Practices and Templates

Incorporate these 9 'thank you for your order' templates to shape customer experience and reach positive brand perception.

Written by Olesia Melnichenko

How to Write “Thank You for Your Order” Email: Practices and Templates

Nearly 60% of clients will stop dealing with a brand if it seems indifferent to them. Always remember that you’re running a business for them and wouldn’t have anything to run without them.

That’s why follow your clients up right after they purchase your website to leave a long-lasting positive impression. And what’s the best way to do that? With a perfectly made “thank you for your order”  email. 

Send your clients thank you notes via email with HelpCrunch. You can set up timely automated letters based on data and behavior. Just create an account with HelpCrunch — it’s free for a 14-day spin.

Such messages to consumers are actually great multitaskers: they act as a welcome message, show gratitude, contribute to building more human-like relationships, and serve as an apology for some lapses if need be. Plus, it’s a great way to keep further customer communication going.

Want to know how to thank clients with a letter? Let’s jump into the TOP 9 “thank you for your order”  message examples and ways to approach them using the proper techniques. 

9 “thank you for your order”  templates for inspiration

1. Mind the power of the three W’s

Hitting that coveted ‘Place Your Order’ button fills me with enthusiasm. However some people may experience excitement right after a purchase, but others may feel uneasy. The good news is that you can handle both of these emotions in your “thank you for your order”  letter and turn them to your best advantage. 

Just give your clients ‘the three W’s’ of their order: where, when, and what. Tell them what the package consists of, where it is, and when it will be available for pick-up. This is a cool way to set clients’ minds at ease. Check out this well-structured example from Chipotle:

This Mexican food delivery service implements ‘the three W’s’ concept completely. Everything people need to know is in this letter, from when to pick up food to who does that. You also get a summary of what the yummies are made of. 

And what if a client is new to the place? Chipotle has taken care of that, too. They provide a detailed map so clients don’t get lost and pick up the order on time. These points will make people happy, which results in improved customer experience. 

At the bottom of this email, Chipotle encourages clients to visit their website, join their social media networks, find a location, and contact them in case of any questions. Besides, they provoke interest by offering their catering service and gift coupon. So, demonstrate self-promotion right after you give all the order-related information. 

 2. Fill a customer in on what happens next

A “thank you for your order”  message can be not just a payment receipt. It also may be sent for another purpose.

You set further expectations by letting a client know about the next steps. With this method, people won’t remain unconscious. Here’s an insightful “thank you for your order”  letter by  Denmark clothing company Bestseller:

Once this letter is opened, a progress bar with three icons appears on top. A buyer knows what to expect about the order over the next several days due to the visual aid and the phrase ‘What’s Next?’. 

Moreover, the ‘Need Help?’ section is a perfect option for those who want to clarify some details and handle issues with the package. It’s vital to make it easier for people to reach out to you at any stage of the order process. Otherwise, you risk facing complaints or losing clients to your competitor. 

After giving quick info about stuff bought, Bestseller leaves a call-to-action to sign up for their newsletter. Why not? Clients have already chosen them, so a small favor won’t hurt.

3. Recommend complementary things

Here is when you can set up a broadcast email with peace of mind. Now, you have several scenarios to go for:

  • Let your clients close a letter
  • Engage them with your brand and propose added alternatives 

Imagine that you opt for the second option. Thus, you can guide your clients in the right direction by using simple hacks as shown in the following “thank you for your order”  template:

Jo Malone, an English perfume company, knows its way around. When people buy perfumes from them, Jo Malone follows the best practices and asks if their service is satisfying. If something goes wrong, a client can contact their support team. 

After offering a client a helping hand, Jo Malone suggests checking out some other items that may be interesting. Besides, it’s a worthwhile cross-selling hack to back up your marketing efforts. 

Jo Malone provides other perks like a coupon for free delivery, a perfume sample, and a personalized gift box. This effective technique can improve customer experience and add some loyal clients to your client base. 

4. Confirm the buyer’s choice

Impulse buys happen from time to time. Have you ever experienced them and regretted them right away? You’ll understand what I mean here if you’re positive about this one. When a new pair of jeans brings pleasure, it feels great when someone pays a compliment. After all, we want to know that our buying decision is right.

A “thank you for your order”  message is a nice way to reaffirm to people that they made the purchase of a lifetime at your store and not your competitors. Take a look at this example by Kickstarter, a crowdfunding American platform:

The first headline of this appreciation email is really eye-catching. A people’s contribution to a project means a lot, so Kickstarter thinks it’s clever to say big words. 

Moreover, they seize the moment and include social media buttons so that people can share their experiences with others, which promotes word-of-mouth marketing. A detailed reward summary also shows a serious approach, as a client can actually see what the money’s been paid for. 

It’s always worth considering a value proposition. Come up with rational or emotional benefits of what you sell, and give your clients a pat on the back for making the right buyer’s decision.

5. Promote your loyalty program

A “thank you for your order”  message is the backbone of your order follow-up activities. And if your company has a tempting loyalty program, bring it into play right after orders. But bear in mind that doing so, being intrusive is not the best-case scenario. 

For instance, a well-known French perfume and cosmetics house Lancôme hits the mark. Its customer loyalty program is no rocket science: you buy stuff and get points you can redeem for whatever you want. Look how gently Lancôme does that:

This way, the company wisely turns one-time purchases into repeat buyers. Since Lancôme’s loyalty program is oriented toward boosting the company’s revenue, they don’t abstain from promotion at this stage.

By mentioning your earned points in a non-distracting way, Lancôme both confirms a people’s choice and encourages them to give the next order a thought. So, remember to tell your clients of the unused bonuses they’re missing out on once in a while to enhance your business.

6. Educate a client on how to use your product

Adding a user guide to a “thank you for your order”  letter is worth the trouble. After all, clients won’t get the full benefit if they get what you sell wrong. Therefore, they may not come back to you again. 

While reading about something new may feel like a routine, visual materials may turn up to be more helpful. Take a look at the next step-by-step guide by Allergy Buyers Club, an air-purifying appliances company:

This “thank you for your order”  message includes a list of visual instructions on how to install and use an air purifier. The chances are that this information will be helpful, so people won’t rack their brains and waste their time. By showing (and not just telling) how to utilize a product, clients are more likely to understand it better and keep using it in the future. 

Educating clients can be highly beneficial for your business. Here’s why:

  • It builds trust
  • It enhances loyalty
  • It reduces complaints

If you sell something that needs setting up, don’t neglect to send a “thank you for your order”  message just before your client’s package is shipped. So, informing results in constant customer satisfaction improvement with their purchases. 

7. Be blunt and don’t sugarcoat 

In the perfect world, orders are delivered like clockwork. But as you know, nothing and no one is ideal. 

When something comes up, it’s in your best interest to stay transparent with your clientele and don’t get their hopes up. Explain the state of things as it is and provide additional intel about what a client can do if an order gets lost/damaged/insert your option.

This is an example of a “thank you for your order”  letter sent by Cherry Republic about possible delays due to the health and safety measures related to COVID-19. A straightforward copy and nothing redundant seems to be the best choice, for that matter.

8. Ask for sincere feedback

From my perspective, one should grab any chance when communicating with people, especially if you thank them for shopping. So, consider being grateful and ask them to leave honest reviews along the way. This is what an eyewear company – Warby Parker – did excellently.

In their email, they inform a client that the order is handled and include an open, non-intrusive feedback field. Besides, they allow a client to tell the world about the purchase. It’s a nice move to receive positive word of mouth.

9. Go for a little play on words 

When you want to send a “thank you for your order”  message to a client, making a good impression goes without asking. Why not add some creative juices to it? The following example by Allbirds is quite witty and tampers with its cute puns:

“Thank you” becomes “Thank Ewe,” and the word “ships” is the reference to a happy sheep depicted above. Besides, the company makes it easy to view the order status by placing a convenient CTA.

The power of appreciation: fostering loyalty and retention

a. Understanding the importance of building loyalty

As customer service professionals and business owners, you understand that acquisition is crucial for growth. But, building long-term loyalty is even more critical for lasting success. Loyal clients keep returning, promoting your business to others, and becoming your brand advocates increasing sales.

b. Enhancing retention through appreciation

A powerful way to connect with people is by genuinely appreciating them. When you say “thank you” for their orders, it shows that you care about them and value their support. This gratitude creates a positive emotional bond, trust, and loyalty as people feel appreciated for contributing to your business.

c. Word-of-mouth marketing and its impact on business growth

Happy and loyal clients are likelier to become brand advocates, sharing positive word-of-mouth about your business. Recommendations from friends and family carry significant weight in influencing potential customers. Don’t underestimate the impact of a simple “thank you” – it can be a game-changer for your business’s success.

Personalized thank-you emails: strengthening bonds

A personalized thank-you letter after a purchase is a courteous gesture reinforcing the bond between your brand and the client. Here is the list of recommendations on how to create such thoughtful letters.

a. Crafting customized thank-you letters

A one-size-fits-all approach won’t cut it when it comes to showing appreciation. Personalization is key to making your thank-you letters stand out. Thus, consider the following tips:

  • Address people by their names: Add a personal touch and make them feel valued as individuals.
  • Reference their purchase: Mention what they purchased to show that you pay attention to their needs.
  • Acknowledge their loyalty: If the person is a repeat buyer or a long-time supporter of your business, express gratitude. For example, the Lotus Spa team did it.
thank you for your order email appreciation

b. Highlighting the value and benefits of what you sell

While saying “thank you” is essential, take this opportunity to reinforce the value of the client’s purchase:

  • Emphasize unique features: Highlight any standout features that set what you sell apart from competitors.
  • Share success stories: If applicable, share testimonials or success stories to demonstrate the positive impact of what you sell.
  • Offer helpful resources: Provide links to user guides, video tutorials, or FAQs that can assist people in maximizing the benefits of their purchase.

c. Providing a call to action to encourage further engagement

Your thank-you message can do more than express appreciation; it can also encourage customers to continue engaging with your brand:

  • Invite them to follow you on social media: Motivate people to join your online community and stay updated on the latest news and promotions.
  • Offer exclusive discounts: Include a special offer or a discount code for their next purchase, incentivizing them to return and make another transaction. 

Ask for feedback: Show that you value their opinion by asking for customer feedback on their experience. In the example below, the company offers a discount coupon for the feedback.

thank you for your order email

“Thank you for your order”  templates to make clients go “Wow”

How to think of the words when making a letter of appreciation? We’ve shared these kick-ass “thank you for your order”  message templates to save you the trouble. They are made with personalization in mind, but you can add something extra: certain phrases, puns, or even images. Feel free to use them whenever you want to express gratitude to a buyer.

For a customer who made their first order

Subject: [company] will drink a toast to your first order! 🥂

Hey [name]!

My team just told me you made your first order on our website. Thanks a lot, that’s awesome news! 😊 As a sign of a special thank you, here is a little surprise: we treat you to an X% discount for your next order at our shop. Just make sure you tell a manager about the discount. Have a good one!

Kind regards,
[your name and position]


To tell a customer you will send a confirmation email

Subject: Thank you for your order, [name], you rock! 🤟🏻 

Hi [client’s name]!

The entire [company’s name] would like to express our gratitude for choosing our brand. Thank you for your order! 😇 In this pool of competition, we do strive to stand out and do our best so that you receive the finest quality. Make sure your order is being processed as we speak. We will send you a confirmation letter ASAP.

Take care,
[your name and position]


To ask a customer to post a photo with your product on social media to get a discount

Subject: I just wanted to say thanks for your order! 😽

Hey there [name]!

We would like to take a moment of your time and say thank you for your order! 🙌 It means the world to us as the clients are our driving force. But this is not the end. We thought you would be pleased to enjoy the X% OFF your next order. All you need to do is take a photo [with our products/wearing our clothes/etc.], post it on social media, and tag us! 

We are looking forward to seeing a pic from you!

Take care,
[your name and position] 

Crafting a “thank you for your order”  letter with HelpCrunch

Now you know what it takes to create a decent appreciation letter that will grow your business. And with HelpCrunch, you can build your own well-structured message at the click of a button. 

HelpCrunch offers you two options: auto messages and manual messages. Both are fully customizable, so you can change the settings how you like them. They are designed so that you can type in your preferred message title, choose a sender, and decide whether you want to send it right now or a bit later.

With this feature-packed text editor, you can shape a “thank you for your order”  letter as you wish:

  • Write a catching subject line
  • Come up with the text of your message
  • Save it as a template for further activities
  • Keep it as a draft 
  • Or save and send it right off the bat
HelpCrunch Auto Email Text Editor

If you think about a targeting strategy, you can make the most of your ‘thank you for shopping with us’ message. With well-thought-out algorithms, your letter will more likely reach the appropriate audience. The HelpCrunch auto message tools allow you to filter users by any criteria you need: from a browser language to a timezone. 

On top of it, the HelpCrunch team is literally burning the midnight oil as we speak to reinforce these functionalities with some AI specs. A word of advice: stay tuned! 

That’s it! Following these steps, you can entirely modify your email campaign and achieve long-awaited results.

Bottom line

“Thank you for your order”  messages are a goldmine for online marketing. However, not every brand knows how to turn them to their advantage. With just a handful of effort and helpful tactics, you can design a message that a client will be pleased to read. 

Keep in mind that it’s worth including detailed order information, showing what stages a package is going through, offering some bonus, and vouching for the buyer’s choice.

Also, you can actively utilize not a technology but a kind of trick – a “thank you for your order”  template that will significantly speed up the process.

Olesia Melnichenko
Olesia was born in Donetsk, Ukraine. She's been a proud HelpCrunch content writer for three years. Her experience encompasses positions like an SEO copywriter, a marketing specialist, and a customer support assistant to a flight booking platform. Olesia's portfolio includes dozens of articles on customer service, marketing, and sales both for the HelpCrunch blog and other niche-related online resources. Now, she is a self-learning Spanish student who never misses out on the opportunity to replenish her vocab in three languages (English, German, and Spanish).
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