{"id":637,"date":"2020-12-26T10:01:00","date_gmt":"2020-12-26T10:01:00","guid":{"rendered":"https:\/\/helpcrunch.com\/case\/?p=637"},"modified":"2026-02-04T13:42:57","modified_gmt":"2026-02-04T13:42:57","slug":"seranking","status":"publish","type":"post","link":"https:\/\/helpcrunch.com\/case\/seranking\/","title":{"rendered":"How SE Ranking Increased Their Customer Support Productivity by 40%"},"content":{"rendered":"\n<blockquote><h3 style=\"text-align: left;\"><strong>HelpCrunch enabled us to manage our customer support and email automation via one platform which led to improving customer support performance by 40%.<\/strong><\/h3><figure><img loading=\"lazy\" decoding=\"async\" class=\"blockquote-author alignleft wp-image-700\" src=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/12-150x150.png\" alt=\"\" width=\"47\" height=\"47\" srcset=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/12-150x150.png 150w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/12.png 300w\" sizes=\"auto, (max-width: 47px) 85vw, 47px\" \/><\/figure><p style=\"text-align: left;\">Valery Kurilov, CEO @ SE Ranking<\/p><\/blockquote>\n\n\n\n<p>Business owners became accustomed to juggling dozens of tools. And they became quite good at it! But sometimes, the best decision is to drop the complicated system altogether and consolidate your needs under one dashboard. HelpCrunch helped SE Ranking do just that and their results proved to be self-evident.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-challenge\">The Challenge<\/h2>\n\n\n\n<p><a href=\"https:\/\/seranking.com\/\">SE Ranking<\/a> user base spans over <strong>200,000 customers<\/strong>.<\/p>\n\n\n\n<p>With such a load of clients, it can be quite difficult for a SaaS company to keep customer service on the highest level. The main obstacle was in <em>\u201cjuggling tons of different tools at once, while spending a lot of money and human resources on each of them\u201d<\/em>.<\/p>\n\n\n\n<p>SE Ranking\u2019s support team helps around <strong>1K unique customers<\/strong> and closes <strong>1,5K chats<\/strong> monthly. Let alone isolated emails, Skype and phone conversations the team has to do by request. All this, together with the company\u2019s steady growth, called for expanding both customer support team and technology in use.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2738\" height=\"1290\" src=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-stats.png\" alt=\"SE Ranking customer support stats for case study by HelpCrunch\" class=\"wp-image-1067\" srcset=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-stats.png 2738w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-stats-300x141.png 300w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-stats-1024x482.png 1024w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-stats-768x362.png 768w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-stats-1536x724.png 1536w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-stats-2048x965.png 2048w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-stats-1200x565.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p><strong>Now, just look at this list of the tools they had to use at the time<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>live chat solutions by <em>Zendesk<\/em> (former <em>Zopim<\/em>);<\/li><li>help desk software by <em>Kayako<\/em>;<\/li><li>email automation by <em>SendPulse<\/em>;<\/li><li>custom-made internal system for automated messages triggers;<\/li><li>custom-made internal system for in-app notifications about product updates and changes.<\/li><\/ul>\n\n\n\n<p>Sounds overwhelming? Well, SE Ranking thought so too and decided to unify all these tasks within one platform.<\/p>\n\n\n\n<p>They tried Intercom first and it did the job quite well. But it became apparent after a couple of months that the expenses are even higher than they were before. So SE Ranking had to choose whether they\u2019d continue using tons of disconnected tools &#8211; or switch to something similar to Intercom but more cost-efficient.<\/p>\n\n\n\n<p>That\u2019s when they decided to give HelpCrunch customer communication platform a try.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-solution\">The Solution<\/h2>\n\n\n\n<p>HelpCrunch software provides solutions for live chats, tickets, in-app messages, triggered auto messages and email automation, all in one place. Which was just the thing for SE Ranking\u2019s customer service &#8211; all the functionality they used in Intercom, but for a price almost five times lower.<\/p>\n\n\n\n<p>Did it help the company? According to Valery Kurilov, CEO at SE Ranking, right after the switch most of SE Ranking\u2019s reviews started mentioning their <strong><em>\u2018amazing customer support\u2019<\/em><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2738\" height=\"1486\" src=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/G2-reviews-of-SE-Ranking.png\" alt=\"SE Ranking G2 reviews for case study by HelpCrunch\" class=\"wp-image-1071\" srcset=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/G2-reviews-of-SE-Ranking.png 2738w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/G2-reviews-of-SE-Ranking-300x163.png 300w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/G2-reviews-of-SE-Ranking-1024x556.png 1024w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/G2-reviews-of-SE-Ranking-768x417.png 768w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/G2-reviews-of-SE-Ranking-1536x834.png 1536w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/G2-reviews-of-SE-Ranking-2048x1112.png 2048w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/G2-reviews-of-SE-Ranking-1200x651.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<blockquote><h3><strong>In my opinion, 40% of our customer support success is built upon the extended functionality of the HelpCrunch toolkit.&nbsp;<\/strong><strong>First, we switched to your tool for its basic features, and then it became the high end customer support solution for our company. You basically pushed us to evolve our support service and take it to a brand new level.<\/strong><\/h3><figure><img loading=\"lazy\" decoding=\"async\" class=\"blockquote-author alignleft wp-image-700\" src=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/12-150x150.png\" alt=\"\" width=\"47\" height=\"47\" srcset=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/12-150x150.png 150w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/12.png 300w\" sizes=\"auto, (max-width: 47px) 85vw, 47px\" \/><\/figure><p style=\"text-align: left;\">Valery&nbsp;Kurilov,&nbsp;CEO at SE Ranking<\/p><\/blockquote>\n\n\n\n<p>Here\u2019s the thing. The world is changing and customers don\u2019t want to waste days while their request is being processed and forwarded by customer support team. What they do want is to talk to a real person in real time.<\/p>\n\n\n\n<p>We at HelpCrunch created our toolset with this idea in mind. That\u2019s why our combination of a live chat with help desk functionality was just the thing for SE Ranking\u2019s customer support team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-support-live-chat-with-a-help-desk-functionality\">Customer support (live chat with a help desk functionality)<\/h3>\n\n\n\n<p>So, before the switch, SE Ranking support agents had to use three separate tools for live chat, for managing their incoming support and sales emails, and their internal CRM to gather all customer data from different sources in one place.<\/p>\n\n\n\n<p>What HelpCrunch allowed is to connect a real-time customer support chat with help desk software features. All communications with customers, be it via chat or email, land into one dashboard now &#8211; the one where SE Ranking\u2019s team can also store and manage all their contacts.<\/p>\n\n\n\n<p>What helped their customer support team significantly is the ability to instantly see all the additional data about each user:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>User data that HelpCrunch collects by default<\/strong>: recent activity, user\u2019s location and current time, etc.<\/li><li><strong>Custom data you can upload into HelpCrunch dashboard<\/strong>: types of subscription, registration date, account balance, whether or not a customers used particular tools from a package.<\/li><li><strong>Help desk functionality:<\/strong> ability to assign tags and statutes, add private notes, re-assign a request from one agent to another, etc.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-customer-data-1-1024x556.png\" alt=\"SE Ranking customer data for case study by HelpCrunch\" class=\"wp-image-1078\" srcset=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-customer-data-1-1024x556.png 1024w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-customer-data-1-300x163.png 300w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-customer-data-1-768x417.png 768w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-customer-data-1-1536x834.png 1536w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-customer-data-1-2048x1112.png 2048w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-customer-data-1-1200x651.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p>All this information allowed SE Ranking customer support agents to solve users\u2019 problems much faster and with more attention to each request.<\/p>\n\n\n\n<p>Another extremely helpful thing was the ability to install HelpCrunch live chat into SE Ranking\u2019s iOS application. Now, customers that use SE Ranking software on their mobile devices can chat with a customer support agent immediately without leaving the mobile app.<\/p>\n\n\n\n<p>In addition, HelpCrunch itself provides native iOS\/Android apps that help customer support team answer client requests right from their mobile phones. It decreases the response time drastically.<\/p>\n\n\n\n<p>SE Ranking\u2019s support agents made it a point that because they and their clients are often located in different time zones, the HelpCrunch mobile app is what helps solve important issues immediately. Plus, there\u2019s no need to stay at their work desks all the time.<\/p>\n\n\n\n<blockquote><h3 style=\"text-align: left;\"><strong>Even if we cannot solve a problem right away, the first reaction is also extremely important. A simple &#8220;Hi! We&#8217;re looking into your case&#8221;, a few friendly messages in a chat will make a user understand they\u2019re talking to a real person. This immediately increases the level of customers\u2019 trust and loyalty\u201d<\/strong><\/h3><figure><img loading=\"lazy\" decoding=\"async\" class=\"blockquote-author alignleft\" src=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/hidden-security-david-150x150.png\" alt=\"\" width=\"47\" height=\"47\"><\/figure><p style=\"text-align: left;\">David, Account Manager at SE Ranking<\/p><\/blockquote>\n\n\n\n<p><strong>At the end of the day, all this led to an amazing boost to SE Ranking\u2019s customer service metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>On average, the number of captured leads increased by <strong>36%;<\/strong><\/li><li>The number of customers who subscribed to their services within 2 days after their very first chat request increased by <strong>30%;<\/strong><\/li><li>Unsubscribe rate decreased by <strong>25%<\/strong> due to higher user engagement and customer satisfaction rate.<\/li><\/ul>\n\n\n\n<p>But the biggest achievement of all &#8211; an overall happy customer experience!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2738\" height=\"1486\" src=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-reports-v5.png\" alt=\"SE Ranking satisfaction report for case study by HelpCrunch\" class=\"wp-image-1104\" srcset=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-reports-v5.png 2738w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-reports-v5-300x163.png 300w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-reports-v5-1024x556.png 1024w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-reports-v5-768x417.png 768w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-reports-v5-1536x834.png 1536w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-reports-v5-2048x1112.png 2048w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2020\/11\/SE-Ranking-reports-v5-1200x651.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"in-app-notifications\">In-app notifications<\/h3>\n\n\n\n<p>Before SE Ranking started using HelpCrunch, they were announcing new features and product changes via custom-made notification system. Now, they do it via HelpCrunch chat as well. The switch helped establish an additional channel of communication with their customers which is both convenient and timely.<\/p>\n\n\n\n<p>While the notifications in the system are more official, in-chat messages give an opportunity to personalize the announcement and instantly gather users\u2019 feedback. Naturally, this approach leads to higher engagement rate, and that\u2019s exactly what SE Ranking is reporting.<\/p>\n\n\n\n<blockquote><h3><strong>When you notify users about new features via a classic \u201cbell icon\u201d, you never get any feedback. Once we began sending them via chat, we\u2019ve got tons of immediate responses about those features and, what is really important to us, suggestions for what else we can do.<\/strong><\/h3><figure><img loading=\"lazy\" decoding=\"async\" class=\"blockquote-author alignleft wp-image-710\" src=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/18-150x150.jpg\" alt=\"\" width=\"47\" height=\"47\" srcset=\"https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/18-150x150.jpg 150w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/18-300x300.jpg 300w, https:\/\/helpcrunch.com\/case\/wp-content\/uploads\/2018\/06\/18.jpg 559w\" sizes=\"auto, (max-width: 47px) 85vw, 47px\" \/><\/figure><p style=\"text-align: left;\">Bogdan, Marketing Team Lead at SE Ranking<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cherry-on-the-cake-email-automation\">Cherry on the cake\u2026 Email automation<\/h3>\n\n\n\n<p>Not so long ago, SE Ranking moved their automated marketing email campaigns into HelpCrunch dashboard. Since it is possible to pass all their custom parameters for creating automated campaigns, the transfer allowed to get rid of separate email automation software and unify everything under one dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bottom-line\">Bottom line<\/h2>\n\n\n\n<p>All in all, HelpCrunch helped SE Ranking to consolidate all their disconnected tools and a couple of custom-made systems under one intuitive and powerful dashboard. The switch dramatically enhanced their customer support operations while pushing it to a whole new level.<\/p>\n\n\n\n<p>In its turn, the customer satisfaction rate increased immediately, which translated into hundreds of positive reviews on <em>G2Crowd, \u0421apterra,<\/em><em>&nbsp;TrustPilot<\/em>.<\/p>\n\n\n\n<p>Finally, SE Ranking <strong>saves over $65K annually<\/strong> along the way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HelpCrunch enabled us to manage our customer support and email automation via one platform which led to improving customer support performance by 40%. Valery Kurilov, CEO @ SE Ranking Business owners became accustomed to juggling [<a href=\"https:\/\/helpcrunch.com\/case\/seranking\/\" title=\"Read more\">\u2026<\/a>]<\/p>\n","protected":false},"author":5,"featured_media":1016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saas"],"_links":{"self":[{"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/posts\/637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/comments?post=637"}],"version-history":[{"count":99,"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/posts\/637\/revisions"}],"predecessor-version":[{"id":1370,"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/posts\/637\/revisions\/1370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/media\/1016"}],"wp:attachment":[{"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/media?parent=637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/categories?post=637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helpcrunch.com\/case\/wp-json\/wp\/v2\/tags?post=637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}