{"id":9766,"date":"2023-08-07T08:54:30","date_gmt":"2023-08-07T08:54:30","guid":{"rendered":"https:\/\/helpcrunch.com\/blog\/?p=9766"},"modified":"2023-12-22T14:44:33","modified_gmt":"2023-12-22T14:44:33","slug":"knowledge-base-seo","status":"publish","type":"post","link":"https:\/\/helpcrunch.com\/blog\/knowledge-base-seo\/","title":{"rendered":"Adjusting SEO for a Knowledge Base: Optimize Your Articles in 5 Steps"},"content":{"rendered":"\n

Did you know that 89%<\/a> of customers are more likely to make another purchase if they have a positive customer service experience on your website? For instance, if they can quickly resolve their issues independently with the help of an SEO knowledge base. <\/p>\n\n\n\n

However, delivering excellent customer support that nets more sales may be difficult, especially if you spend endless hours digging through tons of emails, customer support tickets, and company files. <\/p>\n\n\n\n

But here\u2019s the good news.<\/p>\n\n\n\n

By creating a knowledge base for SEO, you can achieve business goals and avoid the overwhelm or delay in responding to customer queries. <\/p>\n\n\n\n

To turn your self-serve library into an effective problem-solving tool, you must take an extra step after creating it \u2014 making your knowledge base search engine optimization-friendly. <\/p>\n\n\n\n

That\u2019ll help you rank in the search results, making it easier for your audience to spot the content you crafted for them. <\/p>\n\n\n\n

How do you drive traffic, solve customer problems, and build your brand through knowledge base SEO activities? Keep reading to get the answers.<\/p>\n\n\n\n\n\n

What is a customer knowledge base?<\/h2>\n\n\n\n

A knowledge base is an online self-service system<\/a> that empowers your customers and employees to find the information they need when they need it. That way, you can hand off queries and focus on your zone of genius. Your customers can find instant information about a company\u2019s product, service, mission, or specific terms there.<\/p>\n\n\n\n

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93% OF ALL WEB TRAFFIC COMES FROM SEARCH ENGINES<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

It\u2019s of paramount importance for a knowledge base documentation page to appear in the search engine when a customer is looking for the info. And as shown in the pic above, 93% of ALL web traffic stems from search engines. Now, think of what happens if your resource center doesn\u2019t appear there.<\/p>\n\n\n\n

What do you need for creating and managing a knowledge base?<\/h2>\n\n\n\n

Building a knowledge base<\/a> for search engines is a practical way to provide your audience with an excellent, actionable customer experience.<\/p>\n\n\n\n

However, to successfully create and manage an online knowledge base that helps solve problems, you need to consider the following:<\/p>\n\n\n\n