{"id":4882,"date":"2020-05-22T11:17:00","date_gmt":"2020-05-22T11:17:00","guid":{"rendered":"https:\/\/helpcrunch.com\/blog\/?p=4882"},"modified":"2024-03-20T17:45:25","modified_gmt":"2024-03-20T17:45:25","slug":"customer-engagement-software","status":"publish","type":"post","link":"https:\/\/helpcrunch.com\/blog\/customer-engagement-software\/","title":{"rendered":"Top 10 Customer Engagement Software"},"content":{"rendered":"\n<p>If for some reason, you had decided to sit down and count how many touchpoints you\u2019d had with each of your customers, you\u2019d be astonished. They see your Facebook and Google ads, speak with customer support, discover your product through tooltips, receive tons of emails on every step of their journey, and these are only the most obvious things. What\u2019s even more stunning is that every single communication contributes to the overall <a rel=\"noreferrer noopener\" href=\"https:\/\/helpcrunch.com\/blog\/customer-engagement\/\" target=\"_blank\">customer engagement<\/a> level and you can\u2019t do without any of them.<\/p>\n\n\n\n<p>That\u2019s why customer engagement software vendors should provide you with all the necessary tools to manage all those channels effectively and stay in touch with your clients at all times. According to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.astutesolutions.com\/cxm\/customer-engagement-software\" target=\"_blank\">Astute<\/a>, customer engagement software should, at the very least, cover CRM systems, web chat, social media, marketing personalization, and customer self-service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to choose customer engagement software<\/h2>\n\n\n\n<p>So, how does one choose something so many-sided and complicated? Let\u2019s talk about the main criteria of customer engagement tools and then move right to the top 10 platforms that live up to them as closely as possible.<\/p>\n\n\n\n<p><strong>So, what are the <a href=\"https:\/\/www.xaasjournal.com\/8-essential-customer-engagement-software-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">essential features<\/a> that any customer engagement management system can\u2019t manage without?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Omnichannel communication.<\/strong> A decent customer engagement system should cover all the most popular communication channels like live chat, email, social media, and in-app notifications.<\/li><li><strong>Customer segmentation.<\/strong> The success of any engagement campaign depends on how thoroughly you can segment your audience and create granular personalized campaigns for each segment.<\/li><li><strong>Customer engagement automation.<\/strong> Automations are crucial for customer engagement, so choose software that will have automated messages, triggers, chatbots, workflow automations, etc.<\/li><li><strong>Third-party integrations.<\/strong> The success of any marketing or sales campaign is impossible if you\u2019re not able to integrate your favorite tools with each other.<\/li><\/ul>\n\n\n\n<p>Full disclosure, though. There\u2019s no such thing as all-in-one customer engagement software because the range of tasks it should\u2019ve covered is just unimaginable.<\/p>\n\n\n\n<p>At the end of the day, you\u2019ll end up juggling with several customer engagement tools if you want to provide a seamless experience. But it\u2019s worth the effort, too. A well-developed user engagement strategy is the only way to ensure product adoption and battle customer churn.<\/p>\n\n\n\n<p>Now that we\u2019ve sorted this out, let\u2019s take a look at customer engagement software vendors that your business might need.<\/p>\n\n\n\n<p><strong>TL;DR&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>HelpCrunch, Zendesk, and Intercom<\/strong> are perfect customer engagement software for all-in-one customer service, marketing, and sales. <strong>Drift, Influ2, or Proof <\/strong>are customer engagement software for account-based marketing. <strong>Appcues<\/strong> is great for setting up in-app notifications. <strong>SurveySparrow<\/strong> is customer engagement software for creating in-app surveys. <strong>SendX<\/strong> is affordable customer engagement software for email marketing. <strong>HubSpot<\/strong> is an undeniable CRM software leader.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <a rel=\"noreferrer noopener\" href=\"https:\/\/helpcrunch.com\/\" target=\"_blank\">HelpCrunch<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer engagement software:<\/strong> for omnichannel support, marketing, and sales<\/li><li><strong>Features:&nbsp;<\/strong>live chat, chatbot, in-app messaging, integrated knowledge base, popups, email marketing<\/li><li><strong>Pricing:<\/strong> $15\u201425\/mo per team member<\/li><li><strong>G2 rating:<\/strong> 4.8 \/ 5 \u2b50\u2b50\u2b50\u2b50\u2b50<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2886\" height=\"1430\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2023\/03\/new-helpcrunch-home-page_widget-open.png\" alt=\"new HelpCrunch home page_widget open\" class=\"wp-image-13649\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2023\/03\/new-helpcrunch-home-page_widget-open.png 2886w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2023\/03\/new-helpcrunch-home-page_widget-open-300x149.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2023\/03\/new-helpcrunch-home-page_widget-open-1024x507.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2023\/03\/new-helpcrunch-home-page_widget-open-768x381.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2023\/03\/new-helpcrunch-home-page_widget-open-1536x761.png 1536w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2023\/03\/new-helpcrunch-home-page_widget-open-2048x1015.png 2048w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2023\/03\/new-helpcrunch-home-page_widget-open-1200x595.png 1200w\" sizes=\"auto, (max-width: 2886px) 100vw, 2886px\" \/><\/figure><\/div>\n\n\n\n<p>HelpCrunch is an omnichannel <a href=\"https:\/\/helpcrunch.com\/customer-engagement-platform.html\">customer engagement platform<\/a> for customer service, marketing, and sales. The basic subscription plan for $15\/mo offers a web chat with proactive chat messages, a self-service knowledge base, and popups for a website. Ticketing features like departments, tags, and live customer data will help your team manage all communications in a more structured and convenient way.<\/p>\n\n\n\n<p>You can integrate the chat widget with your software or <a href=\"https:\/\/helpcrunch.com\/blog\/mobile-app-support\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile app<\/a> and send in-app messages to your clients with its help. This is a great way to engage with your active users, announce company news and features as well as onboard new sign-ups. Proactive chat messages are perfect for reaching out to visitors proactively. Just set the desired triggers, and the tool will do the rest.<\/p>\n\n\n\n<p>The \u2018Pro\u2019 subscription for $25\/mo offers all of the above-mentioned features plus a chatbot tool and unlimited auto messages and popups. The HelpCrunch chatbot allows companies to handle repetitive questions from users, qualify leads, collect contact details, and, in general, automate the customer support routine. You can use one of the pre-written chatbot templates or create your own bot scenario from scratch. No programming skills are needed. It&#8217;s a visual chatbot editor where you just build steps and place them wherever you see fit. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1439\" height=\"722\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Chatbot_newsletter_step-10.png\" alt=\"Chatbot-helpcrunch\" class=\"wp-image-11425\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Chatbot_newsletter_step-10.png 1439w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Chatbot_newsletter_step-10-300x151.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Chatbot_newsletter_step-10-1024x514.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Chatbot_newsletter_step-10-768x385.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Chatbot_newsletter_step-10-1200x602.png 1200w\" sizes=\"auto, (max-width: 1439px) 100vw, 1439px\" \/><\/figure><\/div>\n\n\n\n<p>If you&#8217;d like to, you can also buy an email marketing functionality as an addition to your &#8216;Basic, &#8216;Pro&#8217;, or &#8216;Enterprise&#8217; subscription plan. Thus, you will be able to create automated email sequences based on user info and behavior as well as send manual one-off blasts to various segments of customers. The segmentation feature allows you to create dynamic groups of customers based on any data you need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.zendesk.com\/\" target=\"_blank\">Zendesk<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer engagement software:<\/strong> for omnichannel support<\/li><li><strong>Features:<\/strong> live chat, ticketing, knowledge base, cloud call center<\/li><li><strong>Pricing:<\/strong> $109\u2014179\/mo per agent<\/li><li><strong>G2 rating:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.g2.com\/products\/zendesk-support\/reviews\" target=\"_blank\">4.2 \/ 5<\/a> \u2b50\u2b50\u2b50\u2b50<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3372\" height=\"1556\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/10\/Zendesk-homepage-and-chat.png\" alt=\"\" class=\"wp-image-2901\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/10\/Zendesk-homepage-and-chat.png 3372w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/10\/Zendesk-homepage-and-chat-300x138.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/10\/Zendesk-homepage-and-chat-768x354.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/10\/Zendesk-homepage-and-chat-1024x473.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/10\/Zendesk-homepage-and-chat-1200x554.png 1200w\" sizes=\"auto, (max-width: 3372px) 100vw, 3372px\" \/><\/figure>\n\n\n\n<p>Zendesk is a customer engagement platform with a focus on customer service. Their main area of expertise is the ticketing system with various advanced help desk features and detailed reports. The tool encompasses such communication channels as chats, emails, phone calls, and social media in one dashboard.&nbsp;<\/p>\n\n\n\n<p>Once a customer leaves a message via ticket form or chat, it lands in your dashboard, where agents can effectively manage it with. The analytics offered by the tool are as detailed and extensive as it gets.<\/p>\n\n\n\n<p>You can reach out to customers proactively via triggered chat messages. However, it\u2019s impossible to integrate the Zendesk chat with mobile apps and use it for communicating with your users there. Moreover, there\u2019s no email marketing functionality included.<\/p>\n\n\n\n<p>It\u2019s nice that companies can sign up for separate Zendesk products instead of buying the whole suite at once. What\u2019s even better is that most of those products have free versions for startups and small businesses. However, if you\u2019re looking for omnichannel <a href=\"https:\/\/www.tvisha.com\/services\/customer-relationship-management-services.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"customer engagement software (opens in a new tab)\">customer engagement software<\/a>, the Zendesk Suite is the only choice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.intercom.com\/\" target=\"_blank\">Intercom<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer engagement software: <\/strong>for omnichannel service, chatbots, and product tours<\/li><li><strong>Features:<\/strong> live chat, in-app messaging, knowledge base, email marketing, chatbots, product tours, mobile push notifications<\/li><li><strong>Pricing:<\/strong> $39\u2014139\/mo<\/li><li><strong>G2 rating:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.g2.com\/products\/intercom\/reviews\" target=\"_blank\">4.3 \/ 5<\/a> \u2b50\u2b50\u2b50\u2b50<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3376\" height=\"1738\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/intercom-homepage.png\" alt=\"\" class=\"wp-image-3992\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/intercom-homepage.png 3376w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/intercom-homepage-300x154.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/intercom-homepage-768x395.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/intercom-homepage-1024x527.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/intercom-homepage-1200x618.png 1200w\" sizes=\"auto, (max-width: 3376px) 100vw, 3376px\" \/><\/figure>\n\n\n\n<p>Intercom is a customer engagement system famous for its Business Messenger, chatbots, and product tours. All of them are quite well-developed and work great in a bundle. However, be aware of the cost for all these features since the tool is not the most affordable in its class.<\/p>\n\n\n\n<p>The Business Messenger is something like a live chat widget but with way more integrations. For instance, you can purchase the chatbot to engage customers proactively. The bot will ask pre-qualifying questions 24\/7 and help your team sort out requests more efficiently.&nbsp;<\/p>\n\n\n\n<p>The tool offers detailed customer segmentation for chat, email, or push notifications. Product tours are great for onboarding new customers in a more compelling and interactive way. You can integrate them with your product and guide customers with timely in-app notifications.<\/p>\n\n\n\n<p>The email marketing feature is quite advanced allowing you to set up automated sequences and A\/B test them in action. It\u2019s also possible to integrate Intercom with your mobile app and engage with users via push notifications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.drift.com\/\" target=\"_blank\">Drift<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer engagement software: <\/strong>for account-based marketing<\/li><li><strong>Features:<\/strong> live chat, in-app messaging, knowledge base, email marketing, chatbots, account-based marketing, video calls<\/li><li><strong>Pricing:<\/strong> $0\u20141,500\/mo<\/li><li><strong>G2 rating:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.g2.com\/products\/drift\/reviews\" target=\"_blank\">4.4 \/ 5<\/a> \u2b50\u2b50\u2b50\u2b50<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3376\" height=\"1714\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Drift-new-homepage.png\" alt=\"\" class=\"wp-image-4897\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Drift-new-homepage.png 3376w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Drift-new-homepage-300x152.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Drift-new-homepage-1024x520.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Drift-new-homepage-768x390.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Drift-new-homepage-1536x780.png 1536w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Drift-new-homepage-2048x1040.png 2048w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Drift-new-homepage-1200x609.png 1200w\" sizes=\"auto, (max-width: 3376px) 100vw, 3376px\" \/><\/figure>\n\n\n\n<p>As all-in-one customer engagement software, Drift offers live chat, knowledge base, and email marketing. Those are all great features, but they\u2019re not what makes Drift special. The tool is famous for its advanced chatbots and account-based marketing tools.<\/p>\n\n\n\n<p>With ABM campaigns, you can target specific companies and people within those companies right on your website. Personalize chatbot messages with companies\u2019 names and size, route them automatically to the right department, and book demos with the built-in calendar.&nbsp;<\/p>\n\n\n\n<p>The tool is extremely rich with other unusual customer engagement features. For instance, the Drift Intel is even able to identify your anonymous visitors to help you target them on the go. Personalized Playbooks allow you to greet new visitors by name once they land on your website. The Calendar for booking demos and meetings is built into the chat widget. And chat agents can quickly switch from chatting to a call and talk with customers in real time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influ2.com\/\" target=\"_blank\">Influ2<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer engagement software:<\/strong> for account-based advertising<\/li><li><strong>Features:<\/strong> Account-based advertising<\/li><li><strong>Pricing:<\/strong> The pricing is not disclosed<\/li><li><strong>G2 rating:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.g2.com\/products\/influ2\/reviews\" target=\"_blank\">4.9 \/ 5<\/a> \u2b50\u2b50\u2b50\u2b50\u2b50<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3372\" height=\"1710\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Influ2-homepage.png\" alt=\"\" class=\"wp-image-4898\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Influ2-homepage.png 3372w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Influ2-homepage-300x152.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Influ2-homepage-1024x519.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Influ2-homepage-768x389.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Influ2-homepage-1536x779.png 1536w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Influ2-homepage-2048x1039.png 2048w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Influ2-homepage-1200x609.png 1200w\" sizes=\"auto, (max-width: 3372px) 100vw, 3372px\" \/><\/figure>\n\n\n\n<p>With the Influ2 customer engagement solution, you can set up targeted ads for specific people. The platform lays somewhere on the intersection of account-based and person-based (as they call it themselves) marketing.<\/p>\n\n\n\n<p>Basically, you need to upload the list of your target audience, and the tool will allow you to create and show your ads to specific people (aka decision-makers). It\u2019s possible to advertise on any popular social media like Facebook, Twitter, LinkedIn, YouTube, etc. And the detailed reports will show you a drill-down overview of who clicked your ad, how many times, and when.<\/p>\n\n\n\n<p>By integrating Influ2 with your CRM, it\u2019s easy to keep track of visitors\u2019 engagement and follow up on them via email as fast as possible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. <a rel=\"noreferrer noopener\" href=\"https:\/\/useproof.com\/\" target=\"_blank\">Proof<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer engagement software:<\/strong> for marketing personalization<\/li><li><strong>Features:<\/strong> personalized website content, dynamic social proof signs<\/li><li><strong>Pricing:<\/strong> <em>\u2018Experiences\u2019<\/em> for $599\u2014$1799\/mo and <em>\u2018Pulse\u2019<\/em> for $29\u2014$299\/mo, depends on the number of unique visitors<\/li><li><strong>G2 rating:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.g2.com\/products\/proof\/reviews\" target=\"_blank\">4.7 \/ 5<\/a> \u2b50\u2b50\u2b50\u2b50\u2b50<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2568\" height=\"1852\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/Proof-personalized-website.png\" alt=\"\" class=\"wp-image-3932\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/Proof-personalized-website.png 2568w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/Proof-personalized-website-300x216.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/Proof-personalized-website-768x554.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/Proof-personalized-website-1024x738.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/03\/Proof-personalized-website-1200x865.png 1200w\" sizes=\"auto, (max-width: 2568px) 100vw, 2568px\" \/><\/figure>\n\n\n\n<p>Proof is a website engagement tool that will help you create personalized customer experience on your site for each visitor. The corresponding product is called &#8220;Experiences&#8221;, and it dynamically adapts your website content and design for each user.<\/p>\n\n\n\n<p>What it means is that you can show your visitors different texts, images, and CTAs based on their goals. It\u2019s even possible to personalize your website with companies\u2019 names and corresponding use cases. This is done with the help of certain segments that you need to set up in the tool. Those segments can be event-, trait-, or behavior-based.<\/p>\n\n\n\n<p>The other product offered by Proof is called &#8220;Pulse,&#8221; and it allows businesses to add different signs of social proof like the number of people currently viewing a website or a live feed of visitors and their actions on your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.appcues.com\/\" target=\"_blank\">Appcues<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer engagement software:<\/strong> for in-app messaging<\/li><li><strong>Customer engagement features:<\/strong> in-app messaging, in-app feedback and Net Promoter Score surveys, product tours<\/li><li><strong>Pricing:<\/strong> $249 \u2014 $1399\/mo, depends on the number of unique visitors<\/li><li><strong>G2 rating:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.g2.com\/products\/appcues\/reviews\" target=\"_blank\">4.7 \/ 5<\/a> \u2b50\u2b50\u2b50\u2b50\u2b50<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3370\" height=\"1730\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/appcues-homepage.png\" alt=\"\" class=\"wp-image-4900\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/appcues-homepage.png 3370w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/appcues-homepage-300x154.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/appcues-homepage-1024x526.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/appcues-homepage-768x394.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/appcues-homepage-1536x789.png 1536w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/appcues-homepage-2048x1051.png 2048w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/appcues-homepage-1200x616.png 1200w\" sizes=\"auto, (max-width: 3370px) 100vw, 3370px\" \/><\/figure>\n\n\n\n<p>Appcues is customer engagement management software for sending automated and personalized onboarding checklists, welcome messages, product tours, NPS and feedback surveys, tooltips, announcements, and whatnot. The tool offers a great variety of templates and customization options to integrate their in-app notifications with your product as seamlessly as possible.<\/p>\n\n\n\n<p>There are several use cases the tool covers \u2014 from user onboarding to feature adoption to feedback collection. Depending on your use case, you can choose different UI patterns for messages that you\u2019re going to send to your customers.&nbsp;<\/p>\n\n\n\n<p>The tool allows you to segment your audience and make your targeting as granular as possible. Alternatively, you can manually specify any triggers that will activate your in-app messages from the number of behavior- and data-based criteria. To try your hypothesis and find the most effective strategies, you can A\/B test every campaign.<\/p>\n\n\n\n<p>Once you integrate Appcues with your favorite CRM or analytics, you\u2019ll be able to transfer data and create more personalized messages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. <a rel=\"noreferrer noopener\" href=\"https:\/\/surveysparrow.com\/\" target=\"_blank\">SurveySparrow<\/a> <\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer engagement software: <\/strong>for interactive in-app surveys<\/li><li><strong>Customer engagement features:<\/strong> in-app feedback surveys, offline surveys, Net Promoter Score surveys<\/li><li><strong>Pricing:<\/strong> free \u2014 $599\/mo, if billed quarterly<\/li><li><strong>G2 rating:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.g2.com\/products\/surveysparrow\/reviews\" target=\"_blank\">4.5 \/ 5<\/a> \u2b50\u2b50\u2b50\u2b50\u2b50<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3372\" height=\"1738\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Surveysparrow-homepage.png\" alt=\"\" class=\"wp-image-4904\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Surveysparrow-homepage.png 3372w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Surveysparrow-homepage-300x155.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Surveysparrow-homepage-1024x528.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Surveysparrow-homepage-768x396.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Surveysparrow-homepage-1536x792.png 1536w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Surveysparrow-homepage-2048x1056.png 2048w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Surveysparrow-homepage-1200x619.png 1200w\" sizes=\"auto, (max-width: 3372px) 100vw, 3372px\" \/><\/figure>\n\n\n\n<p>SurveySparrow stands out from its competitors with its unbelievable choice of survey forms and patterns. As a customer engagement system, the tool allows you to collect feedback from your users in the most interactive way you can think of \u2014 embedded, conversational, video <a href=\"https:\/\/www.kyleads.com\/quizzes\/\" target=\"_blank\" rel=\"noreferrer noopener\">quizzes<\/a>, etc.<\/p>\n\n\n\n<p>For instance, if you want to engage with your customers to collect their thoughts on your product, there are several ways to do so with SurveySparrow. You can go with a simple survey form, or you can choose a conversational way. The latter will be way more interactive offering your customers various question types like ranking options in order, drag and dropping several options, choosing from a drop-down menu, etc. It\u2019s even possible to collect feedback offline.<\/p>\n\n\n\n<p>There\u2019s another option that can drive user engagement, and that is video surveys. Display a video on your survey\u2019s background showing customers your product overview or just putting a smile on their faces. It\u2019s a nice way to collect feedback in an unorthodox way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.sendx.io\/\" target=\"_blank\">SendX<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer engagement software:<\/strong> for affordable email marketing<\/li><li><strong>Customer engagement features:<\/strong> email marketing, web push notifications, web forms<\/li><li><strong>Pricing:<\/strong> $9.99 \u2014 $79.99\/mo, depends on the number of subscribers<\/li><li><strong>G2 rating:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.g2.com\/products\/sendx\/reviews\" target=\"_blank\">4.6 \/ 5<\/a> \u2b50\u2b50\u2b50\u2b50\u2b50<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3374\" height=\"1742\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/SendX-homepage.png\" alt=\"\" class=\"wp-image-4905\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/SendX-homepage.png 3374w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/SendX-homepage-300x155.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/SendX-homepage-1024x529.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/SendX-homepage-768x397.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/SendX-homepage-1536x793.png 1536w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/SendX-homepage-2048x1057.png 2048w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/SendX-homepage-1200x620.png 1200w\" sizes=\"auto, (max-width: 3374px) 100vw, 3374px\" \/><\/figure>\n\n\n\n<p>SendX is customer engagement tool for automated and manual email marketing campaigns. Emails are one of the universally acknowledged channels for user engagement, which is why choosing the right email marketing platform is crucial for any business.<\/p>\n\n\n\n<p>The pricing depends only on the number of subscribers you have, so you get unlimited emails on all subscription plans. Once you sign up for the tools, you can create drip campaigns and send one-off newsletters to your user base. For automated trigger-based email sequences, it\u2019s possible to segment users based on certain conditions. Moreover, SendX allows triggering email and web push notifications to website visitors after they perform certain actions.<\/p>\n\n\n\n<p>The tool has additional features for customer engagement like landing pages templates with email popups and forms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\">Hubspot<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer engagement software:<\/strong> for reliable CRM<\/li><li><strong>Customer engagement features:<\/strong> CRM, live chat, email marketing<\/li><li><strong>Pricing<\/strong>: Free<\/li><li><strong>G2 rating:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.g2.com\/products\/hubspot-crm\/reviews\" target=\"_blank\">4.3 \/ 5<\/a> \u2b50\u2b50\u2b50\u2b50<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3372\" height=\"1738\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Hubspot-free-CRM-page.png\" alt=\"\" class=\"wp-image-4906\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Hubspot-free-CRM-page.png 3372w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Hubspot-free-CRM-page-300x155.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Hubspot-free-CRM-page-1024x528.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Hubspot-free-CRM-page-768x396.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Hubspot-free-CRM-page-1536x792.png 1536w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Hubspot-free-CRM-page-2048x1056.png 2048w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/Hubspot-free-CRM-page-1200x619.png 1200w\" sizes=\"auto, (max-width: 3372px) 100vw, 3372px\" \/><\/figure>\n\n\n\n<p>Over the past years, Hubspot has grown from a simple CRM system to all-in-one customer communication tool offering live chat, chatbots, landing page builders, email marketing, and whatnot. All in all, it\u2019s possible to use their products in a bundle. But I\u2019d like to concentrate on their flagship product <strong>\u2014<\/strong> their customer relationship management system.<\/p>\n\n\n\n<p>It\u2019s impossible to imagine any customer engagement strategy without a decent CRM for keeping all your contacts and their detailed information in one place. Hubspot allows you to track customer data and record every change your team makes. And since it\u2019s one of the most known and oldest tools on the market, the number of third-party integrations is unbelievable.<\/p>\n\n\n\n<p>Moreover, Hubspot distributes their CRM software for free with the ability to add as many users as you wish.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final words on customer engagement software<\/h2>\n\n\n\n<p>The process of customer communication and engagement is a complex and multicomponent process requiring several platforms and tools at once.&nbsp;<\/p>\n\n\n\n<p>Choose an omnichannel customer communication tool that will allow you to consolidate your engagements with customers under one roof. This will help your team manage every marketing process more effectively and provide a seamless omnichannel experience to your users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If for some reason, you had decided to sit down and count how many touchpoints you\u2019d had with each of your customers, you\u2019d be astonished. They see your Facebook and Google ads, speak with customer [<a href=\"https:\/\/helpcrunch.com\/blog\/customer-engagement-software\/\" title=\"Read more\">\u2026<\/a>]<\/p>\n","protected":false},"author":6,"featured_media":4911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","ub_ctt_via":"","footnotes":""},"categories":[107],"tags":[],"class_list":["post-4882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement"],"featured_image_src":"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/customer-engagement-software-featured.png","author_info":{"display_name":"Anastasiia Khlystova","author_link":"https:\/\/helpcrunch.com\/blog\/author\/anastasiia\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 Customer Engagement Software<\/title>\n<meta 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