And numerous researches confirmed that acquiring a new customer is five times<\/a> more expensive than retaining an existing one. Moreover, every happy customer is a great source of positive reviews, valuable feedback and even new referrals.<\/p>\n\n\n\n So, how to make your every customer happy? You can start with the following 10 recommendations:<\/p>\n\n\n\n\n\n There are two approaches to marketing strategies: product-driven and customer-driven. Do I have to tell you which one focuses on making customers happy? <\/p>\n\n\n\n The difference between the two is that the first one creates a product first and then starts looking for its market. Usually, this can work for unique products that don\u2019t have any real competition yet. On the other hand, to create a customer-driven marketing strategy<\/a> you have to start with no product at all. Instead, analysts try to get as much information about potential customers, their needs and pain points as possible. And the focus is on customers right from the beginning.<\/p>\n\n\n\n Basically, a customer-driven marketing plan consists of the following three elements:<\/p>\n\n\n\n At the end of the day, both approaches can lead to a happy customer. A great unique and stable product will have little to no complaints. But, if you choose the customer-driven path, chances are you\u2019ll discover the exact formula of a happy client.<\/p>\n\n\n\n They say you can\u2019t make everyone happy. And that\u2019s the truth for almost every situation but customer service. Its job is literally making every single customer as happy, satisfied and fulfilled as humanly possible.<\/p>\n\n\n\n Naturally, there will be cases of unreasonable or unresolved issues. But support is your only way to communicate with your clients directly, so you better make it timely and helpful. 73% of customers<\/a> stated that friendly customer service reps are a sufficient reason to fall in love with a brand and remain loyal. <\/p>\n\n\n\n So, what counts as high-quality customer service in 2020? Well, customers expect two things more than anything else:<\/p>\n\n\n\n Another way to make customers happy is to give them all the resources they need for self-service: knowledge bases, FAQs sections, community forums, etc. An overwhelming 91%<\/a> say they would use a single, online knowledge base if it were available and tailored to their needs.<\/p>\n\n\n\n Creating a useful detailed knowledge base shouldn\u2019t be a problem if you\u2019ve already employed the previous recommendation considering omni-channel support. Many customer service tools offer knowledge base functionality as part of their toolset. Basically, customer service reps can collect common questions and problems on the go and create FAQ articles out of them.<\/p>\n\n\n\n Enhance your help center with handy navigation, divide content into categories and sections, add a quick search – and your help center is ready to make your customers happier.<\/p>\n\n\n Exceed customer expectations<\/a> with personalized customer service. In the modern world, a personalized approach goes a long way. Even more so, since modern technologies like dynamic content or account-based marketing allow business owners to automate personalization as much as possible.<\/p>\n\n\n\n Let\u2019s start with basics. Email marketing was one of the pioneer branches employing the power of personalization<\/a> — from custom attributes to audience segmentation. Now, you can use tools like Mailchimp<\/a> to send birthday congratulations or special offers to your loyal customers.<\/p>\n\n\n\n But this is only the tip of the iceberg. <\/p>\n\n\n\n There are tools like Influ2<\/a> that allow you to set personalized Facebook and Google ads targeting companies and specific decision makers within them. UseProof<\/a> is a tool that changes your website\u2019s texts, images and buttons for specific visitors dynamically. And live chat tools like HelpCrunch<\/a> will help you welcome new visitors and existing customers with automated yet personalized chat messages.<\/p>\n\n\n\n This way, every single visitor or customer will feel valued and appreciated.<\/p>\n\n\n\n If you want to make your customers truly happy and provide high-touch customer service<\/a>, you have to take the first step in your customer communication.<\/p>\n\n\n\n Customer service can be either reactive or proactive. The first one means that you only answer direct questions from customers. Proactive support, on the other hand, implies taking initiative and helping customers even before they ask for it.<\/p>\n\n\n\n The short description of proactive service is doing something for your customers before they know they need it. For example, the server at the restaurant who refills your water glass before you have to ask. Or the customer service representative who calls to let you know your shipment is delayed before you check on it and find out yourself. (And, that rep also explains the reason for the delay and when you can expect delivery.)<\/p>\nFive Ways To Deliver Proactive Customer Service<\/a><\/cite><\/blockquote>\n\n\n\n Online businesses can be proactive, too. For instance, you can set up automated chat messages offering help or monitor user activity on your website. When you post an announcement on your social media about upcoming technical difficulties, that\u2019s a proactive approach, too.<\/p>\n\n\n\n If you want to have truly happy customers, you should offer them something extra. Something that will create additional value and allow them to save a couple of bucks. <\/p>\n\n\n\n Sometimes, it can be a good idea to run special promotions<\/a> for your existing customers — e.g. Black Friday deals, Christmas gifts, birthday offers. In its turn, offers can vary from good old discounts to free deliveries to additional gifts.<\/p>\n\n\n\n This technique is especially useful for attracting new customers, but can also increase customer loyalty and engagement. Here are some common types of promotions that proved their effectiveness over the years:<\/p>\n\n\n\n Loyalty is something that you can only expect from truly happy customers. That\u2019s why loyalty programs come into the game only when you gave your clients everything they wanted — answered all their questions, engaged them proactively and built strong connections.<\/p>\n\n\n\n Rewarding loyal customers goes a long way. It builds even stronger loyalty, increases your chances of getting new word-of-mouth referrals, and leads to more upsells or cross-sells. Here are some ideas on how to arrange an effective loyalty program<\/a> for your business:<\/p>\n\n\n\n Once you make sure that your customers are as loyal and satisfied as it gets, it\u2019s time to get advantage of this situation. Happy customers are more likely to recommend you to their friends and relatives, endorse you on social media, and, overall, leave positive feedback. Researches say that word of mouth is the primary factor behind 20-50%<\/a> of purchasing decisions.<\/p>\n\n\n\n The very basis of every referral program is to encourage your customers to tell the world about your business and give them something in return. It can be anything from money reward to discounts for future purchases.<\/p>\n\n\n\n This is probably the most important part of the whole \u2018making customers happy\u2019 deal. In most cases, customers will tell you what they want themselves. You just need to listen and react to their feedback immediately. There are many ways customers can express their love or frustration — reviews, testimonials, social media posts, etc. Track every mention and don\u2019t hesitate to address them right away. If you deal with frustration, try to explain your situation and don\u2019t forget to apologize. And if it\u2019s something nice, just answer with a few nice words in return.<\/p>\n\n\n\n1. Create a customer-driven marketing strategy<\/h2>\n\n\n\n
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2. Provide timely omni-channel customer service<\/h2>\n\n\n\n
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3. Build detailed self-service resources<\/h2>\n\n\n\n
![\"knowledge](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/04\/knowledge-base-landing-with-kb-widget.png\")
<\/figure><\/div>\n\n\n4. Be personal<\/h2>\n\n\n\n
![\"\"](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/04\/UseProof-personalization.png\")
<\/figure>\n\n\n\n5. Be proactive<\/h2>\n\n\n\n
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6. Give away special offers<\/h2>\n\n\n\n
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![\"\"](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/04\/HelpCrunch-announcement.png\")
<\/figure>\n\n\n\n7. Create loyalty programs<\/h2>\n\n\n\n
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8. Manage referrals<\/h2>\n\n\n\n
9. React upon customer feedback <\/h2>\n\n\n\n
<\/p>\n\n\n\n![\"\"](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/04\/T-mobile-twitter.png\")