{"id":3542,"date":"2020-01-14T12:25:24","date_gmt":"2020-01-14T12:25:24","guid":{"rendered":"https:\/\/helpcrunch.com\/blog\/?p=3542"},"modified":"2024-04-09T09:46:08","modified_gmt":"2024-04-09T09:46:08","slug":"how-to-avoid-the-spam-folder","status":"publish","type":"post","link":"https:\/\/helpcrunch.com\/blog\/how-to-avoid-the-spam-folder\/","title":{"rendered":"Top 3 Effective Tips on How to Avoid the Spam Folder"},"content":{"rendered":"\n

Each email campaign has its own goal \u2013 sell a product, promote a feature, introduce an offer, and so on. Marketers invest much effort to make sure the emails hit the inbox rather than the spam folder. <\/p>\n\n\n\n

In 2018, the average spam placement rate of US marketing emails was 9%<\/a>. This means, that 9 of 100 emails ended up in the spam folder. <\/p>\n\n\n\n

You likely want to do better and have all your emails reach the inbox. For this, you need to master some best practices and employ a dedicated toolset. We\u2019ll explain everything later but first, you have to learn the basics \u2013 why emails may get to the spam folder.<\/p>\n\n\n\n\n\n

How emails end up in the spam folder<\/h2>\n\n\n\n

Marked as spam<\/strong><\/p>\n\n\n\n

Emails may get to the spam folder if they have been marked as spam by the recipient. In this case, your email was initially placed into the inbox and then went to the spam folder. So, this does not actually refer to the spam placement rate. There is a separate metric called spam complaint rate<\/em>, and it deals with the engagement of your subscribers.<\/p>\n\n\n\n

Bumped up against spam filters<\/strong><\/p>\n\n\n\n

What we are seeking most is the way the emails end up in the spam folder avoiding the inbox at all. In this case, emails knock against spam filters \u2013 a set of protocols that decide whether your email is spam or not. The filters can also sort your emails by purpose. Just remember your Gmail inbox with Primary<\/em>, Social<\/em>, Promotions, <\/em>and other folders.<\/p>\n\n\n\n

If your email ended up in the spam folder, this means it failed to meet some of the spam criteria, such as excessive email size<\/a> or lack of authentication. As a result, the emails got a poor spam score and were junked. <\/p>\n\n\n\n

What is an email spam score and why is it important?<\/h2>\n\n\n\n

The email spam score<\/em> is a scoring metric that determines the spam possibility of your emails. The score is based on the assessment of the email. Spam filters assess such aspects as the sending domain\/IP address reputation, subject line, HTML and body text, and so on. Any flag for spam lifts the spam score. The more checks the email failed, the higher the email spam score, and the more likely it will end up in the spam folder.<\/p>\n\n\n\n

You can learn the spam score of your email without sending it. There are many dedicated tools for that, such as Mail Tester. You can also encounter a spam score check as a built-in feature in the more advanced testing solutions. For example, Mailtrap.io<\/a> provides a dummy SMTP server that allows you to send test emails, check them for spam, and perform many other actionable tests.<\/p>\n\n\n\n

How to avoid the spam folder: three major tips<\/h2>\n\n\n\n

If you ask Google about how to avoid the spam folder<\/a>, you\u2019ll find selections of 9, 10, or even 28 tips to do this. In fact, you need to take care of three aspects of your emails so they end up in the inbox:<\/p>\n\n\n\n