In this piece, I’ll go through many principles and tactics of ecommerce marketing<\/strong> that will get you closer to your first 100 sales and a successful brand online<\/a> with specific examples. Here’s what we’ll cover:<\/p>\n\n\n\n According to Hubspot<\/a>, that\u2019s one of the main challenges of any online entrepreneur today. Along with proving ROI of marketing activities<\/a>, having enough budget, and hiring top talent<\/a>. <\/p>\n\n\n\n Set up your Google Analytics<\/a> and make sure that the essential stuff works. You\u2019ll have plenty of time to optimize and improve everything else. <\/p>\n\n\n\n\n\n When it comes to online shops, offering discounts is the low-hanging fruit you need to try. It\u2019s guaranteed to attract traffic to the website. Many eCommerce stores induce a Fear of Missing Out on their offers. I\u2019m a marketer, and I still fall for this – just happened to me last week. Before I made my first purchase on MyProtein<\/a>, a sports nutrition store, I researched it for over three weeks. I wanted to buy from them but was hesitant. However, I cracked because of these significant discounts. <\/p>\n\n\n\n Afterward, I discovered this shop organizes discounts weekly with new offers and promotions for any potential buyer. There\u2019s no sales period. Some eCommerce shops always have sales. There are many examples of sales promotions<\/a> that we can learn more from, such as these. Threadsense<\/a> has a \u2018Presale\u2019 section on its online store to promote products before they launch. That\u2019s a smart idea to give some extra boost and exclusivity to your shop. <\/p>\n\n\n\n Ryder<\/a> offers a student discount: 10% off. You can pair up with a student discount card to attract students to your brand. Use the option to target a specific audience for your brand this way. <\/p>\n\n\n\n Also, there are many ways to customize the coupons:<\/p>\n\n\n\n When shopping online, many of us have tons of questions about the products, including the look, feel or size, and general appearance of it. Usually, online stores are not so responsive. You can only ask them a question on email or on their Facebook<\/a> page or group.<\/a> But what if you could ask a question directly on the website? <\/p>\n\n\n\n That\u2019s precisely how HelpCrunch can help you.<\/p>\n\n\n\n With tools like HelpCrunch<\/a>, you can acquire more customers through eye-catching live chat<\/a> and proactive messages. It will instantly boost visitor to lead conversions on your website. All you need is a cool live chat widget with automated greeting messages. <\/p>\n\n\n\n You can’t run newsletters if you don’t have any subscribers. But in eCommerce email marketing<\/a> is essential. Building your email list, however, isn’t as tricky as you’d think. Here’s one good example of how to get people incentivized and also the chance of a sale. Eobuwie<\/a> invites visitors of the website to subscribe to their newsletter by offering them a discount code. <\/p>\n\n\n\n Once you\u2019ve done this, start sending out weekly newsletters that highlight your new products, content, and current offers. Here\u2019s how a sales promotion email<\/a> from Cameron Hughes looks.<\/p>\n\n\n\n When it comes to social media and eCommerce brands, I believe there\u2019s only one platform that you need to focus on – Instagram. Today, shopping on Instagram<\/a> is available in more than forty countries. However, at this moment, Facebook has restricted this to merchants who sell physical goods in select product categories as per their Privacy Policy<\/a>. All you need to do is get approved by Facebook Shop. Afterward, you\u2019ll be able to connect your Instagram to the Facebook Product Catalog to tag products on the Insta posts and stories<\/a>. To add a shop to your Facebook Page: Your shop will appear on your Facebook Page after you add at least one product, and it gets approved. Also, when using a solution like Shopify<\/a>, you can sync your entire product catalog with Facebook \u2013 this means there\u2019s no need to create product listings manually. There are many benefits to implementing an Instagram Shop.<\/p>\n\n\n\n 1.It improves the conversion and reduces friction<\/strong><\/p>\n\n\n\n With shoppable posts, Instagram users have the opportunity to buy from the brands they love instantly on Instagram. Also, they\u2019re able to view all the information they need, such as product description and product with one single click. <\/p>\n\n\n\n 2. Allows to promote products in a new way<\/strong><\/p>\n\n\n\n Before Instagram Shopping you had to target your audience to the link in bio. However, now you can add the product in the post, and they can directly purchase it. <\/p>\n\n\n\n 3. Lets you showcase products to a new audience<\/strong><\/p>\n\n\n\n When tagging products in a post, it might end up on the Shopping Explore tab in Instagram and give some extra boost to a new audience. <\/p>\n\n\n\n Once the user\u2019s first order is complete, their information will be securely saved for convenience the next time they shop. They\u2019ll also receive notifications about shipment and delivery right inside Instagram so they can keep track of their purchase.<\/p>\n\n\n\n Also, here are some quick tips on improving your Instagram engagement<\/a><\/strong>:<\/p>\n\n\n\n After they purchased the product, make sure to ask for a review for more social proof. Yotpo<\/a> is a review app available for Shopify sites that encourages customers to leave reviews after they\u2019ve made a purchase. The process is automated, so you don\u2019t have to reach out to customers yourself. When you\u2019re just starting in the eCommerce world, there\u2019s little chance you\u2019ll get the first sales organically, except friends & family. However, if you\u2019re looking for a jump-start, Facebook Ads is the best option. It\u2019s affordable, accessible, and if you have zero experience with it, there are a bazillion of resources to learn from, such as Facebook Blueprint<\/a>. Before running any Facebook Ads, make sure to install the Facebook Pixel for tracking. Use Dynamic Ads<\/strong><\/p>\n\n\n\n Do you know how Amazon is haunting you across the web with a product you\u2019ve looked at for just one second? That\u2019s precisely what you can do on Facebook. With Dynamic Product Ads templates, you don\u2019t have to create dozens of ads for each product. Instead, create a model that will pull up images, names, pricing, and other information from your catalog. It\u2019s especially helpful if you have hundreds of products in the store. Use Carousels <\/strong><\/p>\n\n\n\n With carousels, you\u2019re able to showcase multiple products in one single ad. Adobe discovered<\/a> that their customers experienced:<\/p>\n\n\n\n Run Retargeting <\/strong> 72% of online shoppers on average abandon<\/a> their carts without completing a purchase. Retargeting can bring a significant part of these abandoners back to complete their purchase. I believe that not retargeting your visitors costs you conversions and sales. Instead of trying to convince new people to come into your store, all you need to do is convince the ones that have almost purchased. The internet is packed with influencers, bloggers, journalists, entrepreneurs, and vloggers with a broad audience in particular industries. Many of them have a significant presence on social media. They can offer you a gateway into a new audience. You have to spend money to earn money. Here\u2019s what you can do.<\/em> Find 100 influencers on Youtube and 100 on Instagram. Then, reach out to all of them in private and ask if they\u2019d be interested in reviewing your product that you can offer them for free. It goes without saying that you need to reach out to relevant<\/strong> influencers. Sending a free sample can raise the awareness of the industry-related audience and allow you to get more sales. It\u2019s hard to estimate how successful this idea will be. It depends a lot on the product, niche, and how you\u2019re pitching it. Hopefully, it will work! Here are a few other tips<\/strong>: <\/p>\n\n\n\n These are some of the main mistakes many beginner entrepreneurs do<\/strong> <\/p>\n\n\n\n If you sell makeup or fashion apparel, ask influencers about their favorite shade or size, add a personalized card when sending the sample and a \u201cthank you\u201d note. Other brief details to personalize this experience and make it more memorable are highly encouraged.\u00a0<\/p>\n\n\n\n Also, you can use this moment of collaboration to do a short interview with the industry influencer. It will strengthen up the partnership and is a win-win situation. Be creative. Instagram Live is an excellent place for that.<\/p>\n\n\n\n Here’s an article to know more about influencer marketing<\/a>.<\/p>\n\n\n\n In the age of digital visual storytelling<\/a>, it\u2019s so essential to create a delightful experience. You can see that in all these stores trying to make an excellent first impression on you. When entering the website, visitors need to grasp your brand at a glance and navigate through the store. A simple page with a minimal design focusing on product photos, sales and discount coupon codes, Lavish Alice<\/a> Another great example from Pretty Little Thing<\/a>. Anine Bing<\/a> features things that her targeted customers are interested in: a healthy lifestyle, fashionable outfits, and a peek into her personal life. I know that starting is hard, and getting the initial traction requires an incredible amount of work. When it comes to eCommerce stores, it\u2019s hard to start with zero investments so you\u2019ll need to budget not only store building, also design, promotions, link building<\/a>, giveaways, ads, and other plugins to improve the shop experience. <\/p>\n\n\n\n Of course, don\u2019t stop learning. If you ever need help from like-minded entrepreneurs, here are a few resources: <\/p>\n\n\n\n Over to you. Bringing your first customers when starting an eCommerce store is hard, but I\u2019m here to help and define some excellent tactics with specific examples to get you to the first 100 sales. <\/p>\n","protected":false},"author":19,"featured_media":2522,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","ub_ctt_via":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-2515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"featured_image_src":"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/07\/ecommerce-marketing.jpg","author_info":{"display_name":"Vlad Calus","author_link":"https:\/\/helpcrunch.com\/blog\/author\/vladcalus\/"},"yoast_head":"\n![\"Main](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-1.png\")
<\/figure>\n\n\n\n#1 – Offer discounts <\/h2>\n\n\n\n
<\/p>\n\n\n\n![\"My](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-3.png\")
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<\/p>\n\n\n\n![\"Threadsense](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-14.png\")
<\/figure>\n\n\n\n![\"Ryder](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-2.png\")
<\/figure>\n\n\n\n#2 – Make it easy to contact for any questions<\/h2>\n\n\n\n
![\"HelpCrunch](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/07\/HelpCrunch-auto-message.png\")
<\/figure>\n\n\n\n#3 – Build your email list from scratch<\/h2>\n\n\n\n
<\/p>\n\n\n\n![\"Eobuwie](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-16.png\")
<\/figure>\n\n\n\n![\"Cameron](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-11.png\")
<\/figure>\n\n\n\n#4 – Leverage your Instagram Shopping experience <\/h2>\n\n\n\n
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<\/p>\n\n\n\n![\"Instagram](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-10.png\")
<\/figure>\n\n\n\n![\"Instagram](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-6.png\")
<\/figure><\/div>\n\n\n\n![\"Instagram](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-13.png\")
<\/figure><\/div>\n\n\n\n![\"Instagram](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-5.png\")
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<\/p>\n\n\n\n#5 <\/strong>Focus on Facebook Advertising <\/h2>\n\n\n\n
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<\/p>\n\n\n\n![\"Cathay](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-4.png\")
<\/figure><\/div>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n![\"Jasper's](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-9.png\")
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<\/p>\n\n\n\n#6 <\/strong>Send products to Influencers<\/h2>\n\n\n\n
<\/p>\n\n\n\n
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<\/p>\n\n\n\n#7 Design a Beautiful Store Experience <\/h2>\n\n\n\n
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<\/p>\n\n\n\n![\"Lavish](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-15.png\")
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<\/p>\n\n\n\n![\"Pretty](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-12.png\")
<\/figure>\n\n\n\n
<\/p>\n\n\n\n![\"Anine](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketing-7.png\")
<\/figure>\n\n\n\nIn conclusion <\/h2>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"