{"id":1591,"date":"2023-12-22T07:21:00","date_gmt":"2023-12-22T07:21:00","guid":{"rendered":"https:\/\/helpcrunch.com\/blog\/?p=1591"},"modified":"2025-10-27T10:47:36","modified_gmt":"2025-10-27T10:47:36","slug":"what-does-customer-service-mean-to-you","status":"publish","type":"post","link":"https:\/\/helpcrunch.com\/blog\/what-does-customer-service-mean-to-you\/","title":{"rendered":"Interview Question: What Does Customer Service Mean to You?"},"content":{"rendered":"\n<p>If you\u2019ve been looking for a new job lately, you know the pain of answering all of the same questions over and over again. Where do you see yourself in five years? What are your top 3 strengths and weaknesses? What does customer service mean to you?<\/p>\n\n\n\n<p>Okay, the last one is not that typical unless you\u2019re trying to get yourself a customer service or people-facing role. But if you do, this one will be your headache until you land a perfect job as a customer service manager.<\/p>\n\n\n\n<p>So, how do you answer that? In this article, we\u2019ll try to find the best answer to \u2018What does customer service mean to you?\u2019 that will help you land your dream job. So, just read on.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Why do employees ask to describe customer service at the interviews?<\/h2>\n\n\n\n<p>It\u2019s a twofold situation. On one hand, the very term \u2018customer service\u2019 is very complex and many-sided. For many, the notion includes virtually any interaction you have with your customers \u2013 from answering their common questions via live chat to onboarding them proactively to following up after they leave. At the same time, other people believe that it\u2019s virtually the same as customer support.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important for your future employees to know if your personal definition of the term resonates with their <a href=\"https:\/\/helpcrunch.com\/blog\/customer-service-philosophy\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer service philosophy<\/a>. When they ask \u2018What is customer service to you?,\u2019 they\u2019re definitely not looking for the Wikipedia definition. Your potential employers want to know whether you are willing to go the extra mile. Do you even know what this extra mile might mean when it comes to working with clients?\u00a0<\/p>\n\n\n\n<p>So how do you approach this question while preparing for the job interview? We at HelpCrunch did our fair share of customer service interviews and here\u2019s what we expect our job candidates to prepare for their answers. Really, what does customer service mean to you?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to answer what customer service means to you<\/h2>\n\n\n\n<p>You should start by asking yourself \u2014 what is your definition of customer service? It will help you understand which duties you\u2019re ready to take on and which ones are off-limits.<\/p>\n\n\n\n<p>For us at HelpCrunch, excellent customer service means doing EVERYTHING in our power to help our clients achieve their end goal. If it\u2019s a feature we don\u2019t have yet, we will probably add it. If it\u2019s fixing a bug, we\u2019ll fix it as soon as humanly possible. And if it means giving a refund and letting people go, we will do that, too. With great sorrow. After we\u2019ve done everything to prevent it?<\/p>\n\n\n\n<p>However, there\u2019s no universal answer to this job interview question that will satisfy every customer success manager.&nbsp;<\/p>\n\n\n\n<p>If you want to find the proper definition of <a href=\"https:\/\/helpcrunch.com\/blog\/good-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">good customer service<\/a>, you should study each company you\u2019re applying to separately. And study the hell out of them. This will give you an idea of what they expect to hear when they ask \u2018What does customer service mean to you?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Study the company thoroughly<\/h3>\n\n\n\n<p>You shouldn\u2019t just go blindly to a <a href=\"https:\/\/theundercoverrecruiter.com\/how-best-prepare-your-job-interview\/\" target=\"_blank\" rel=\"noreferrer noopener\">job interview<\/a> without knowing what your future employer does. As a rule of thumb, you should check their website, read a few of their blog articles, then delve into their product\/service\/goods, and get a clear understanding of how everything functions.<\/p>\n\n\n\n<p>No one expects you to know everything about their company right at a job interview, but it\u2019s good manners to know at least some details to be able to keep the ball rolling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Check what channels they use for customer service<\/h3>\n\n\n\n<p>Now, this one is crucial. Working as a live chat operator is completely different from working in a call center, which, in turn, is nothing like answering customers\u2019 emails. So, you should have a clear understanding of what channels your future employers use for their customer service and prepare yourself accordingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Talk to their customer service<\/h3>\n\n\n\n<p>You can go as far as talking to customer service reps. This is the best way to understand what customer service means to them and how they approach it. One of the best ways to check it might be the level of accessibility to customer support. That is the ability of a company to provide respectful and inclusive service for people with disabilities.&nbsp;<\/p>\n\n\n\n<p>All companies have their unique voice and communication style which you can easily see while talking to their support. Pay attention to whether their team is friendly and goofy or formal and strictly business-like. Even things like their commonly used phrases can tell you a lot. How do they start a conversation, lead, or sum things up?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Check their testimonials <\/h3>\n\n\n\n<p>(Especially those mentioning customer service)<\/p>\n\n\n\n<p>It\u2019s also worth checking what people say about your employer\u2019s customer service. Is it fast and to the point? Is it nice and friendly? This will tell you more about this company\u2019s main focus and what they might be expecting from you.<\/p>\n\n\n\n<p>For instance, if you\u2019re looking for a job in some SaaS project, you can find some truthful testimonials on websites like <a href=\"https:\/\/www.capterra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capterra<\/a> or <a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">G2 Crowd<\/a>. Other popular review websites include <a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yelp<\/a>, <a href=\"https:\/\/www.trustpilot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trustpilot<\/a>, and <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a>.<\/p>\n\n\n\n<p>Thorough research won\u2019t give you a one-size-fits-all answer to the \u2018what does customer service mean\u2019 question. But it will point you in the right direction. Still, the most important thing is to stay yourself and give your genuine answer.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">21 CEOs and customer service managers answer the question \u2018What does customer service mean to you?\u2019<\/h2>\n\n\n\n<p>We decided not to mess around and just directly ask real CEOs and those whose current role is a customer service rep one simple question: \u2018What does great customer service mean to you?\u2019 Those are the people who are used to asking this question rather than answering it.<\/p>\n\n\n\n<p>What we got are 21 excellent battle-tested quotes! Use them to describe in detail your definition of outstanding customer service. So, what does good customer service mean to you?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Listening<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/1.listening.gif\" alt=\"\" class=\"wp-image-1599\" width=\"500\" height=\"306\"\/><\/figure><\/div>\n\n\n\n<p>Years ago I learned how something as simple as listening can make all the difference between excellent customer service and poor customer service.<\/p>\n\n\n\n<p>It was my first day taking over a team and they immediately had me deal with an extremely angry customer.<\/p>\n\n\n\n<p>By the time I talked to him, he had dealt with several people over the past week. I started just listening to his frustrations. After he was done venting, I apologized for all that he had been through and told him we would come up with a plan to help him out.<\/p>\n\n\n\n<p>He looked me in the eyes and said, \u201cOver the past week not one person has really listened to me and that is really why I was so angry.\u201d He continued to be my customer for over the next 10 years and followed me wherever I went.<\/p>\n\n\n\n<p>Listening to my customers was already something I did. After personal experience, I made sure I never forgot how much that can change the outcome. Instilling this virtue in all my teams has been a big part of successfully creating world-class customer service teams.<\/p>\n\n\n\n<p><em>Michael Garcia, Director of Customer Success @ <\/em><a href=\"https:\/\/www.optimumhq.com\/\"><em>OptimumHQ<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Being there for customers<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/2-panda.gif\" alt=\"\" class=\"wp-image-1623\" width=\"500\" height=\"240\"\/><\/figure><\/div>\n\n\n\n<p>\u201cWe build it from the CEO down. I give every customer my personal cell number to provide the best possible customer service and to show them that it starts with me. Plus, I am always willing to go the extra mile. I do that by giving my customers my cell number. They know that they can call me any time of day.\u201d<\/p>\n\n\n\n<p><em>Chris Carter, CEO @ Approyo<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Having the right team with the right tools for the right channels<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/4.-the-right-team.gif\" alt=\"\" class=\"wp-image-1601\" width=\"500\" height=\"307\"\/><\/figure><\/div>\n\n\n\n<p>A customer service role is about focusing on how your team can empower customers to get access to information or help related to your products\/services wherever they are. And as quickly as possible.<\/p>\n\n\n\n<p>There are several ways to do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Empower customer-facing employees so that they are in the best position to offer exceptional customer service.<\/li><li>Make use of tools to allow for customer self-service. More customers are looking to find answers themselves as opposed to speaking to an agent when researching a product\/service or looking for the answer to a problem. Make use of <a href=\"https:\/\/helpcrunch.com\/blog\/best-knowledge-base-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">knowledge base software<\/a>, chatbots on social media, and FAQs.<\/li><li>Make an effort to provide effective omnichannel support so that customers can contact you on their preferred medium\/network. This is just one place where software like <a href=\"https:\/\/helpcrunch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HelpCrunch<\/a> can be extremely effective. Why? It allows for a seamless way of interacting with customers across teams.<\/li><li>Make use of live chat for your website. Not only is this a good way to answer any inquiries that someone might have, but it can also be used to help encourage a user to make a purchase.<\/li><li>Be active on social media sites where your target audience is. This way, you can respond to any questions or problems on a timely basis. You can have dedicated staff to handle your social presence and\/or make use of social listening tools like Hootsuite or <a href=\"https:\/\/awario.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Awario<\/a>.<\/li><\/ul>\n\n\n\n<p><em>Anthony Capetola, Marketing Manager @ <\/em><a href=\"https:\/\/www.salesandorders.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sales &amp; Orders<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Answering customers\u2019 questions before they even ask<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/5.-proactive.gif\" alt=\"\" class=\"wp-image-1603\" width=\"500\" height=\"335\"\/><\/figure><\/div>\n\n\n\n<p>A customer service professional to me is someone who answers 95% of questions before clients even ask them.<\/p>\n\n\n\n<p>When any question is asked more than three times, we know that it is an opportunity to streamline our process. By adapting our process to take out the need to ask the question, we make it easier for our clients to hire us.<\/p>\n\n\n\n<p>If there is an oddball question that needs to be asked, we respond within 4 hours. We make sure our phones are answered. Our inboxes are clear. Our client\u2019s concerns are alleviated, quickly and efficiently.\u00a0\u00a0<\/p>\n\n\n\n<p><em>Justin Riordan, Founder of <\/em><a href=\"http:\/\/www.spade-archer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Spade and Archer Design Agency<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.<\/strong> <strong>Good impression on every aspect of customer journey<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/5-good-impression.gif\" alt=\"\" class=\"wp-image-1624\" width=\"450\" height=\"234\"\/><\/figure><\/div>\n\n\n\n<p>Customer service means serving the customer and making sure they don&#8217;t have a bad customer experience with your company at any single point. Not just from the customer service department but through the entire company from the website\u2019s user interface and user experience to the delivery man sending the goods to the customer.<\/p>\n\n\n\n<p>As for the extra mile, I feel that it is determined by the current strategy of the company. Just like when Uber first started and was acquiring users aggressively, they could refund any transaction immediately upon an issue raised through the app.<\/p>\n\n\n\n<p><em>Jun An, founder of <\/em><a href=\"https:\/\/eezee.sg\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Eezee.sg<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Staying personal and open<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/7-personal.gif\" alt=\"\" class=\"wp-image-1605\" width=\"500\" height=\"314\"\/><\/figure><\/div>\n\n\n\n<p>A customer service position needs to include a personalized touch.<\/p>\n\n\n\n<p>It goes a long way when someone doesn\u2019t sound like a robot. People know when you use automation tools and they get frustrated by it because they feel like they\u2019re treated as just another person. Make an effort to acknowledge their problem, situation, and concern. Then address how you will fix it and if they need to do anything.<\/p>\n\n\n\n<p>Experience DM helps business book authors market their personal brands online.<\/p>\n\n\n\n<p>Since we\u2019re a service agency, we\u2019re constantly communicating with our clients. Whether it\u2019s good news, bad news, a quick heads up, or even a Happy New Year! email, it\u2019s important to keep them in the loop on what\u2019s going on at all times. This is one of the reasons people love working with us. No egos and continuous communication.<\/p>\n\n\n\n<p>We\u2019re willing to go the extra mile if we feel it would benefit the client and their brand. If they\u2019re asking for something we know we can handle we\u2019ll do it. If it\u2019s something we don\u2019t feel confident we\u2019ll have an open conversation about it and suggest someone else to work with to complete that particular task.<\/p>\n\n\n\n<p><em>Michael Mejer, Founder of <\/em><a href=\"http:\/\/experiencedm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>ExperienceDM<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Offering help proactively<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"360\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/8-proactive-help.gif\" alt=\"\" class=\"wp-image-1607\"\/><\/figure><\/div>\n\n\n\n<p>We employ a process of <a href=\"https:\/\/helpcrunch.com\/blog\/proactive-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">proactive customer service<\/a>, which means we hold regular calls with our biggest clients to see how we can improve our processes. A few months ago, one of our biggest clients, a major digital agency, told us offhandedly that they wished our back-end could sync with their accounting software, making invoicing and accounting much easier for them. We followed up with their developers and accountants, wrote a custom API, and had things working within 2 months. They were more than impressed. It just goes to show: paying attention to your customer\u2019s pain points, even those pain points that aren\u2019t directly related to your business, pays off in the end.<\/p>\n\n\n\n<p>We\u2019re also obsessed with user testing. Everything about our service \u2014 from the website to the telephone experience, to the back-and-forth with our clients \u2014 has been user tested to ensure it\u2019s the best it can be. Putting the client first means giving the client what they want before they know that they want it. In other words, make using your product so easy and seamless that your customers want to come back and use it again.<\/p>\n\n\n\n<p><em>Jordan Bishop, founder of<\/em><a href=\"http:\/\/s.bl-1.com\/h\/cxNVVnT0?url=https:\/\/www.yoreoyster.com\" target=\"_blank\" rel=\"noreferrer noopener\"><em> Yore Oyster<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Keeping calm and carrying on (as fast as possible)<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/9-keep-calm.gif\" alt=\"\" class=\"wp-image-1608\"\/><\/figure><\/div>\n\n\n\n<p>Because we live in a world where everyone expects convenience, that is exactly what customer service should include. We provide convenience to our clients by working mostly by phone, email, scans, and fax.<\/p>\n\n\n\n<p>Customer service should also include what most customer service teams lack nowadays \u2013 a short wait time. When you call Boomer Benefits\u2019 CST, you can expect to not wait on hold long, if at all.<\/p>\n\n\n\n<p>One last thing that I believe customer service should include today is a piece of mind. Your customer service team should include representatives that reassure the customer that whatever they need done will not only be resolved, but resolved in a timely manner. Our reviews that mention our CST almost always include how efficient the team is.<\/p>\n\n\n\n<p><em>Danielle K. Roberts, Co-Founder of <\/em><a href=\"https:\/\/boomerbenefits.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Boomer Benefits<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Being a friend<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/10-friend.gif\" alt=\"\" class=\"wp-image-1609\" width=\"500\" height=\"253\"\/><\/figure><\/div>\n\n\n\n<p>We make sure to respond to every inquiry in a welcoming and affable tone.<\/p>\n\n\n\n<p>We steer clear of any kind of accusatory statements because customer service values are not about assigning blame, but instead about providing efficient assistance.<\/p>\n\n\n\n<p>These practices promote strong customer satisfaction because even when we can\u2019t immediately solve the issue at hand, we make sure the user feels that it\u2019s a top priority and that we value them for bringing it to our attention.<\/p>\n\n\n\n<p>Perhaps most importantly, we always use the sandwich model: we open warmly, respond to the problem, and then end our response thoughtfully and reassuringly.<\/p>\n\n\n\n<p>Kind words, regardless of how the user approaches the conversation, go further than people realize. Kindness, care, and warmth, always.<\/p>\n\n\n\n<p><em>Julian Flamer, Head of Customer Service @ <\/em><a href=\"https:\/\/www.pavemint.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Pavemint<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Customer retention is the new customer acquisition<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"236\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/retention.gif\" alt=\"\" class=\"wp-image-1625\"\/><\/figure><\/div>\n\n\n\n<p>We\u2019re in the Software-as-a-Service (SaaS) business, which has a recurring revenue model.<\/p>\n\n\n\n<p>Every SaaS company reaches a point in the company\u2019s maturity where customer retention is far more important than new sales. When customers churn as fast as you can acquire new customers, the goal of reducing churn outweighs attracting new sales. The long-term valuation of the company itself becomes a function of the company\u2019s churn rate, at least in part.<\/p>\n\n\n\n<p>To pursue customer service excellence at Rising Star Reviews, we go the extra mile every chance we get. Here is a real-life example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>We do our best to respond to customer email inquiries within minutes rather than hours.<\/li><li>We spend a lot of manual effort on each customer inquiry\u2026 more than the customer really expects. And we often respond to a simple customer question with useful recommendations.<\/li><li>We never treat any customer interaction as \u201ctransactional.\u201d<\/li><li>We see every customer interaction as an opportunity to be a partner and trusted advisor to our customers.<\/li><\/ul>\n\n\n\n<p>The result is that we have low churn rates which boost our recurring revenue and ultimately raise the long-term valuation of our company.<\/p>\n\n\n\n<p><em>Chas Cooper, CEO &amp; Founder @ <\/em><a href=\"https:\/\/risingstarreviews.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Rising Star Reviews<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>11. Being flexible and transparent<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"336\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/11-flexible.gif\" alt=\"\" class=\"wp-image-1610\"\/><\/figure><\/div>\n\n\n\n<p>At Authority Hacker, our customer service activity is mainly through interacting with potential or existing buyers of our online marketing courses. The two principles we built our customer service on are transparency and flexibility.<\/p>\n\n\n\n<p><strong>Transparency<\/strong><\/p>\n\n\n\n<p>We always strive to provide as much information as possible about our courses, even if that means the customer will decide not to buy our product in the end. This approach puts us in a unique position of trust and respect in a market that is notorious for scams and over-hyped products. Customers increasingly expect companies to adhere to certain ethical standards, and reward those that do with both their trust and their money.<\/p>\n\n\n\n<p><strong>Flexibility<\/strong><\/p>\n\n\n\n<p>The bigger you are, the harder it is to stay flexible, but as a smaller business, it absolutely pays off. While we have certain guidelines in place, the customer support team is responsible for proactively solving issues that fall outside of this framework. This can mean segmenting a payment plan, a special discount, or being lax with our 30-day money-back guarantee if we deem the situation warrants it.<\/p>\n\n\n\n<p>Giving customer support the power to make such important decisions really helps them feel like true ambassadors of the business. This leads to better customer retention and employee satisfaction.<\/p>\n\n\n\n<p><em>Balazs Hajde, <\/em><a href=\"https:\/\/www.authorityhacker.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Authority Hacker<\/em><\/a><\/p>\n\n\n\n<p><strong>12. Letting them go<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/13-let-it-go.gif\" alt=\"\" class=\"wp-image-1611\" width=\"362\" height=\"289\"\/><\/figure><\/div>\n\n\n\n<p>We\u2019ve run the numbers in our data tells us about 5-10% of people are not worth dealing with and it&#8217;s best to help them move onto a company that can help them<\/p>\n\n\n\n<p>Is the customer always right?\u2026 Not really\u2026 But the customer is always the customer. Sometimes the best way to deal with insatiable customers is to fire them.<\/p>\n\n\n\n<p>We have to fire hundreds of customers every month, it\u2019s unfortunate but is just part of the business that we are in. Unfortunately, our platform is not a good fit for every single use case when it comes to landscaping maintenance and gardening.<\/p>\n\n\n\n<p>But we take great care and handing these people off to somebody locally or another online service that can help them. Why do we do this? Because this day and age the customer is more right than ever. There are a dozen places where they can leave a scathing review and when you factor in the cost of the negative impact over time of each of those reviews it makes sense to invest in a \u201ccustomer handoff process\u201c<\/p>\n\n\n\n<p>Ideally, we could just tell these people to pound sand but we have found ROI in investing in great care to match them up with another solution to their needs so they do not have a bad taste about the GreenPal platform in their mouth.<\/p>\n\n\n\n<p><em>Zach Hendrix, Co-founder of <\/em><a href=\"https:\/\/www.yourgreenpal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>GreenPal<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>13. Building a perfect customer service team<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"266\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/perfect-team.gif\" alt=\"\" class=\"wp-image-1626\"\/><\/figure><\/div>\n\n\n\n<p>Here at Lessonly, we operate everything from the perspective of delighting and impacting the learner.<\/p>\n\n\n\n<p>Our mission is to help the world \u201cDo Better Work\u201d and the way we do that is by creating meaningful experiences not only with our software but also through us as a company. We are maniacally focused on ensuring every single person we bring on board is someone who we would want to work with and who we think will make the team better by being there.<\/p>\n\n\n\n<p>People that can do the job are easy to find, we\u2019re looking to build an all-star team and we do that by bringing in people that push us to be the best we can possibly be.<\/p>\n\n\n\n<p>What this looks like in practice is lengthening the interview process and having potential peers interview the candidate as well as a tangential hiring manager who won\u2019t actually be managing them. This helps us because we now have 5-6 opinions instead of just one person\u2019s judgment of how someone will fit into our culture when they join the team.<\/p>\n\n\n\n<p>All of this comes full circle and results in having exceptional customer experiences because we have built a team of Ideal Team Players who are humble, hungry, and smart (EQ &amp; IQ).<\/p>\n\n\n\n<p><em>Steven Emch, Emch Enterprises<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>14. Using classic strategies<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/classic.gif\" alt=\"\" class=\"wp-image-1627\" width=\"500\" height=\"263\"\/><\/figure><\/div>\n\n\n\n<p>So much of our approach to customer service will include existing strategies that have always worked for us. These include following up with customers, putting effort into solving problems and maintaining a great attitude about addressing their needs.<\/p>\n\n\n\n<p>We\u2019re excited to highlight our customers and their incredible businesses by sharing their stories on our blog and in our newsletter. We\u2019ve already started chatting with customers to hear the stories behind their startups.<\/p>\n\n\n\n<p>We may help entrepreneurs incorporate or form LLCs for their businesses, but no two companies are alike. It\u2019s amazing to hear where their journey as entrepreneurs continues to take them and to know that we contributed to that success!<\/p>\n\n\n\n<p><em>Deborah Sweeney, CEO @ <\/em><a href=\"https:\/\/www.mycorporation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>MyCorporation<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>15. Never discriminating<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"320\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/one-of-us.gif\" alt=\"\" class=\"wp-image-1629\"\/><\/figure><\/div>\n\n\n\n<p>For me, customer service means not discriminating customers on their appearance.<\/p>\n\n\n\n<p>Many times customer executives decide their level of service on the basis of the background of customer i.e. wealth, age, gender, etc. But that\u2019s very detrimental to any business because it\u2019s based on prejudice.<\/p>\n\n\n\n<p>Who knows the boy whom customer service is taking lightly might be the owner of some digital company.<\/p>\n\n\n\n<p><em>Ketan, Founder of <\/em><a href=\"https:\/\/www.goodvitae.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>GoodVitae<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>16. Listening (even more)<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/17-listening.gif\" alt=\"\" class=\"wp-image-1614\" width=\"500\" height=\"328\"\/><\/figure><\/div>\n\n\n\n<p>Customer service means fulfilling the consumer\u2019s requests and, more importantly, listening to them. With so many platforms for customers to share their negative experiences of your company, from customer review websites to social media, it\u2019s important you are reactive and proactive with your response to both customer praise and complaints.<\/p>\n\n\n\n<p>Customer service is all about going the extra mile; if customers or clients are dissatisfied with your products\/services, you need to ensure their opinion on your organization changes. To do that, offer a discount on their next purchase, refund the money for an item they are unhappy with, and go above and beyond to ensure they are satisfied with your response.<\/p>\n\n\n\n<p>We do this for our customers; if they are unhappy with our wellness programs or retreats, we ensure we get to the root of the problem. We take customer criticism on board and fix any issues immediately, to prevent receiving the same complaints in the future and encourage the customer to return to us for a wellness holiday in the future.<\/p>\n\n\n\n<p>Understanding the customer is so important, and to successfully provide good customer service, it\u2019s crucial you understand that. Remember, it\u2019s easy for customers to leave a negative review if they feel they\u2019ve received a poor level of service or products, so it\u2019s your job to spin that negative into a positive and work on making each and every one of your customers happy.\u201d<\/p>\n\n\n\n<p><em>Frances Geoghegan, Managing Director at <\/em><a href=\"http:\/\/www.healingholidays.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Healing Holidays<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>17. Feeling the mood<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/19-mood.gif\" alt=\"\" class=\"wp-image-1615\" width=\"511\" height=\"383\"\/><\/figure><\/div>\n\n\n\n<p>A customer support role is essentially about feelings. When a customer contacts you with a grievance, the most important thing is that they leave feeling satisfied and positive about your company. Even a customer requesting a refund can leave with a positive impression if handled well.<\/p>\n\n\n\n<p>With live chat robots and increasingly automated support systems, customers are facing more boilerplate messages and it\u2019s usually clear the communication isn\u2019t really tailored to them.&nbsp;<\/p>\n\n\n\n<p>Oftentimes, it\u2019s more likely to make them feel like a nuisance or an expense for your company. The most impactful thing you can do is to treat your customers like real people and let them know there\u2019s someone who cares on the other side of the inbox.<\/p>\n\n\n\n<p><em>Ben Sibley, Founder of <\/em><a href=\"https:\/\/www.competethemes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Compete Themes<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>18. Never saying \u2018no\u2019<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/18-yes.gif\" alt=\"\" class=\"wp-image-1616\" width=\"374\" height=\"374\"\/><\/figure><\/div>\n\n\n\n<p>Every touch point with a customer is an opportunity to go above and beyond. Whether the inquiry comes via email, in person, or by phone, we never say \u201cno\u201d to a customer.<\/p>\n\n\n\n<p>An example is to often start earlier or stay later when needed, without charging overtime, to ensure a positive client experience. This helps drive word of mouth and we know that it is the most effective marketing by far. Nearly half of our clients come from referrals, proving that investing in customer service pays dividends.<\/p>\n\n\n\n<p><em>Jimmy, Photographer @ <\/em><a href=\"https:\/\/www.pixelicious.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Pixelicious<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>19. Being empathetic<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/empathy.gif\" alt=\"\" class=\"wp-image-1631\" width=\"430\" height=\"231\"\/><\/figure><\/div>\n\n\n\n<p>The biggest aspect of customer service that has helped my clients, and in turn, my business is having empathy for these people. The natural mindset is that if I need to sell my house fast, someone is going to come in and try to rip me off. Instead, we come in and listen to their situation, show the sellers respect, and try to offer a solution that will help solve a problem.&nbsp;<\/p>\n\n\n\n<p>Sometimes it works, sometimes not, but we always treat our customers with the utmost respect.<\/p>\n\n\n\n<p>I think it is this mindset that has led to our 5-star Google Reviews and many, many video testimonials.<\/p>\n\n\n\n<p>To be fully honest, in an online world, I am thinking about that 5-star review the entire time I am working with my clients. It\u2019s a great source of accountability and a huge reward and test if, at the end of the deal, the client is willing to fill out that review online.<\/p>\n\n\n\n<p>Honestly, I can say that customer service is probably the #1 most important value add that helps set our business apart, and I am crazy fanatical about delivering.<\/p>\n\n\n\n<p><em>Eric Sztanyo, Founder of <\/em><a href=\"https:\/\/www.webuynkyhouses.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>We Buy NKY Houses<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>20. Setting priorities<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/22-priorities.gif\" alt=\"\" class=\"wp-image-1619\" width=\"487\" height=\"274\"\/><\/figure><\/div>\n\n\n\n<p>As for the aspects of customer service, working with our clients, we came to an understanding that:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>They are our priority day in and day out.<\/li><li>We work very hard to accomplish their requests.<\/li><li>The basis of mutual respect is one of the crucial moments to think of.<\/li><\/ul>\n\n\n\n<p>We are not hesitant to turn clients away who don\u2019t fit our typical client or who approach us in a negative way. When we do choose to sign clients, we work extended hours, weekends, and holidays to combat production issues, random drama, and tight deadlines.<\/p>\n\n\n\n<p>We find a fundamental and agreed on the level of respect and perceived ability is crucial when we work as hard as we do for our clients. Nothing is worse for my staff than feeling undervalued and nothing is worse for the client than feeling forgotten.<\/p>\n\n\n\n<p>Send a giant gift basket when you are wrong. Stand your ground when you are not.<\/p>\n\n\n\n<p>Granted we work in a higher-stress environment than most companies but we find this to be the basis of our customer service! And we are known for how well we treat our clients.<\/p>\n\n\n\n<p><em>Emily Rowe, Chief Executive Sensei @ <\/em><a href=\"https:\/\/www.socialsenseimarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Social Sensei<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>21. Hearing, respecting, and acting<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"327\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/01\/24-respect.gif\" alt=\"\" class=\"wp-image-1621\"\/><\/figure>\n\n\n\n<p>While we do not have a very structured approach to customer service, it is embedded in our culture.<\/p>\n\n\n\n<p>We are a design\/build residential remodeling company, working in the middle-to-high-end market. While most contractors will go to the clients\u2019 homes for the first visit, we conduct the first meeting in our office where we interview the client to get a firm grasp on their wants\/needs\/concerns and explain our process and our business philosophy. Throughout that first meeting, we are impressing upon the client that communication is paramount to a successful relationship and they leave that meeting knowing that we\u2019re good listeners.<\/p>\n\n\n\n<p>Besides being proactive in exhaustively planning projects to avoid \u201cawkward conversations\u201d during the project, and being empathetic to the inherent invasiveness of what we do, we have made the client confident that they can communicate any and all issues with us.<\/p>\n\n\n\n<p>I conduct exit interviews with clients once the project is completed. In one of those meetings, the client said, \u201cI never had to hesitate to raise an issue. I knew it would be heard, respected, and acted upon.\u201d<\/p>\n\n\n\n<p>So it\u2019s all about setting the stage for open communication from the get-go, making your promises well documented and understood (clear contract), and then doing more than you promised.<\/p>\n\n\n\n<p><em>Greg Antonioli, Out of the Woods Construction &amp; Cabinetry<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bottom line<\/h2>\n\n\n\n<p>Say what you will, but my impression is that customer service hasn\u2019t really changed over the years. Next time you\u2019re asked \u2018What does customer service mean to you?\u2019 just remember the basics. New communication channels come and go, and many aspects get automated, but the essentials stay. Listen, respect, and genuinely try to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been looking for a new job lately, you know the pain of answering all of the same questions over and over again. Where do you see yourself in five years? What are your [<a href=\"https:\/\/helpcrunch.com\/blog\/what-does-customer-service-mean-to-you\/\" title=\"Read more\">\u2026<\/a>]<\/p>\n","protected":false},"author":6,"featured_media":16400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","ub_ctt_via":"","footnotes":""},"categories":[93],"tags":[],"class_list":["post-1591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service"],"featured_image_src":"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2020\/06\/what-does-customer-service-mean-to-you-featured.png","author_info":{"display_name":"Anastasiia Khlystova","author_link":"https:\/\/helpcrunch.com\/blog\/author\/anastasiia\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview Question: What Does Customer Service Mean to You?<\/title>\n<meta name=\"description\" content=\"What does customer service mean to you? 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