When you show a popup way too early – less than 5 sec after a visitor landed on your website – you just make users annoyed at your brand. Be sure, part of them will frantically search for a closing button to get rid of that popup window as fast as possible. In this case, your popup will feel like an irritating fly that you want to brush off. <\/p>\n\n\n\n
While with late popups you risk losing potential leads, at least your visitors will leave with peace of mind and maybe even return later if your offer is memorable enough. At the same time, I believe that those who left your page immediately after loading it are not your target audience, and they wouldn\u2019t be interested in whatever your popup has to offer anyway.<\/p>\n\n\n\n
How to know what\u2019s the right time for you to show popups?<\/h2>\n\n\n\n
The thing about popups is that they are not made to engage someone who has no interest in your brand. Instead, it\u2019s a great tool to hook an already lured prospect, someone who needs just a little motivation to make a purchase or sign up for more useful content from you. <\/p>\n\n\n\n
That\u2019s precisely why all the tips on popup timing presented below aim to catch the user when their engagement is piquing (or, just right after the high point). Except for exit-intent popups that are specifically made to give another shot to hold the user\u2019s attention. <\/p>\n\n\n\n
Number of page views<\/h3>\n\n\n\n
So, one of the ways to spot engaged visitors and spice them up with an irresistible popup is by relying on the number of page views. This data can tell you at what point your customers are most engaged with your website. <\/p>\n\n\n\n
First, define the average number of page views that certain pages of your site gain (you can do it with the Google Analytics tool). Pick out those which attract the largest number of views and think of adding a popup on one of them, as this content is generating the highest interest among your audience. It means that the users might want to sign up for your newsletter or use a special discount for first-time buyers. <\/p>\n\n\n\n
Second, go to the popup editor and set it up to display for users based on the page views, when the number is greater than two. So if a person stayed on your website long enough to go from one page to another, it could be a good spot to capture visitor attention and move them towards a purchase.<\/p>\n\n\n
![\"HelpCrunch_popup\"](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2022\/12\/HelpCrunch_popup-editor.png\")
<\/figure><\/div>\n\n\nTime on page<\/h3>\n\n\n\n
It\u2019s yet another way to find engaged visitors and target them with your popup. To do that, you need to track their engagement with a time-on-page metric. Honestly, this is the most crucial indicator when it comes to popup timing. It will help you find a perfect moment to display your message. And, it will certainly prevent you from making the mistake of showing a popup too late.<\/p>\n\n\n\n
If you are wondering what\u2019s the benchmark for the average time on a page, it\u2019s 54<\/a> sec across all industries. Here is a quick bar chart to give you more information. (Shout out to B2B fellas, we usually have the highest time per page!)<\/p>\n\n\n So, first, consider launching your popup on the pages with the longest time per page. As Nielsen Norman Group\u2019s<\/a> research illustrates, the longer a visitor stays on a page, the less likely they are to bounce off it. In short, they become more interested in your offer, which increases the chances of them interacting with your popup.<\/p>\n\n\n\n Second, try to set up your popup to display at about 50-60% of the average time on the page. Yes, you got it right, it\u2019s better to withhold it for a moment so that users have enough time to read more about your offer. This approach can dramatically increase the possibility of them acting on your offer.<\/p>\n\n\n\n At the same time, if a customer can grasp all about your offer in the first 5-10 seconds, then you might want to display a popup almost immediately, welcoming your guest and inviting them to get a discount or sign in to the newsletter. <\/p>\n\n\n Timing is not always about the exact number of seconds or minutes a user spends on your webpage, but the number of visits. The metric indicates the total number of times a particular user navigates your website. <\/p>\n\n\n\n Say, a prospect visits your website for the second time, then it might be a good moment to show them a welcome-back popup and invite them to get a discount or sign up for a demo. <\/p>\n\n\n\n Also, this approach is more personalized as it shows that you keep your ear to the ground and monitor how many times this particular user visited your webpage. <\/p>\n\n\n\n You can easily set up this popup display rule on the HelpCrunch platform<\/a> by simply specifying the number of visits you target. We suggest keeping it at 2-3. <\/p>\n\n\n Speaking of popup timing, we can\u2019t bypass the exit-intent web and mobile popups<\/a>. An exit-intent popup appears on visitors\u2019 screens when they are just about to leave your website. As a rule of thumb, the message contains tempting offers to draw a user\u2019s attention back to the website.\u00a0<\/p>\n\n\n\n In short, these popups know when your visitors want to close their browser window and move their cursor off of your website page. At this precise moment, a window with a special offer pops up and invites them to use a coupon or represent another reason, why having business with this specific brand is worth it. <\/p>\n\n\n\n Do exit-intent popups work? In fact, they do! 10 to 15%<\/a> of lost visitors can be drawn back by using exit-intent popups. Simply put, between 10-15% of users who are just about to leave your website will respond to a well-crafted popup message. <\/p>\n\n\n In this paragraph, let\u2019s quickly go through a few tips on how to create a killer popup that your customers can\u2019t help but respond to. <\/p>\n\n\n\n As much as I love well-made popups, they might be overwhelming if you display them throughout the whole year to repeat visitors, on each page of your website. Popups are like a delicacy on the top of the main dish (which is your site), they should be served at the right time to impress visitors and attract their attention. <\/p>\n\n\n\n When crafting your message for the popup, keep in mind that you are disrupting your visitors\u2019 browsing experience with a popup. That\u2019s why it\u2019s crucial to keep the message short and to the point. It pays to make the call-to-action button obvious so that a user understands its value of it right away.<\/p>\n\n\n\n Obviously, your popup has to be visually appealing<\/a>. First, ensure its look is aligned with your website style. Next, try to make use of images. Research shows<\/a> that adding a person\u2019s face makes the ads more successful. People react emotionally and remember the ad better this way. <\/p>\n\n\n\n On top of that, you can direct the reader’s attention to the message with the help of a picture, as shown below. <\/p>\n\n\n As mentioned before, your popup is most probably going to distract a visitor and make them feel a little annoyed. Only if the message on the popup is valuable for a user, they will appreciate it and just might respond to it. Hence, avoid strictly promotional messages that don\u2019t clearly answer the question: What\u2019s in it for me? <\/em><\/p>\n\n\n\n Remember this: hard-to-close popups are your biggest enemies if you are on a mission to attract more leads. Personally, I just leave websites where I don\u2019t know how to close the popup window. Don\u2019t you do the same?<\/p>\n\n\n\n Even if the message offers a 75% coupon and incredibly valuable content, I just don\u2019t want to read it if I am being forced. Thus, avoid closing elements that are too small, located in non-obvious places on the screen, or absent altogether.<\/p>\n\n\n\n Throughout the whole article, I\u2019ve been waiting for the conclusion part to tell you one single phrase: experiment. Take note of our recommendations, launch your popup, and monitor the results. After a while, try changing the text, style, design, and popup display time and launch it again. This way, by trial and error, you will find the perfect option that works just great for your audience.<\/p>\n\n\n\n And if you need a reliable tool to create your popup, check out HelpCrunch<\/a>. It\u2019s a full-stop tool for communication with customers that offers not just a smooth popup editor, but also a shared inbox, live chat, chatbot, knowledge base, and more. Take it for a spin for 14 days free of charge<\/a> (no credit card details are needed).<\/p>\n","protected":false},"excerpt":{"rendered":"![\"Average-time-spent-on-a-website-benchmark\"](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2022\/12\/Average-time-spent-on-a-website-benchmark.png\")
<\/figure><\/div>\n\n\n![\"Simple-modern-popup\"](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2022\/12\/Simple-modern-popup.png\")
Number of visits<\/h3>\n\n\n\n
![\"HelpCrunch-popup-number-of-visits\"](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2022\/12\/HelpCrunch-popup-number-of-visits.png\")
<\/figure><\/div>\n\n\nExit-intent timing<\/h3>\n\n\n\n
![\"zutano-exit-intent-popup-example\"](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2022\/12\/zutano-exit-intent-popup-example.png\")
Quick tips on how to nail popups and increase conversion<\/h2>\n\n\n\n
Launch popups only when it\u2019s necessary<\/h3>\n\n\n\n
Create a distinct call-to-action <\/h3>\n\n\n\n
Polish your popup design to speak to your audience<\/h3>\n\n\n\n
![\"direct-visual-attention-with-images\"](\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2022\/12\/direct-visual-attention-with-images.png\")
Give value with your popup<\/h3>\n\n\n\n
Make a closing button obvious<\/h3>\n\n\n\n
Conclusion<\/h2>\n\n\n\n