{"id":1309,"date":"2025-11-05T14:28:15","date_gmt":"2025-11-05T14:28:15","guid":{"rendered":"https:\/\/helpcrunch.com\/blog\/?p=1309"},"modified":"2025-11-05T14:28:49","modified_gmt":"2025-11-05T14:28:49","slug":"online-marketing-tools","status":"publish","type":"post","link":"https:\/\/helpcrunch.com\/blog\/online-marketing-tools\/","title":{"rendered":"Trusted Digital Marketing Tools You Don&#8217;t Want to Walk on By"},"content":{"rendered":"\n<p>As soon as you launch a business, you understand that the \u201c<a href=\"https:\/\/firstsiteguide.com\/how-to-make-a-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">build a website<\/a> and customers will come\u201d strategy doesn\u2019t work. These days, there are very few business domains and GEOs where you don\u2019t need streamlined marketing processes to make it to the top. So if your competitors have already gone through their digital transformations and have established online presences, you will need quality weapons to give them a fair fight.<\/p>\n\n\n\n<p>The weapons you or your marketing team will need to master and use are the online marketing tools I collected in this very post. But first, let\u2019s go through the main work categories you\u2019ll need to take into account in a wholesome online marketing process. To establish and promote your online presence, you\u2019ll need to take care of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO (search engine optimization)<\/li>\n\n\n\n<li>SMM (social media marketing)<\/li>\n\n\n\n<li>Inbound marketing<\/li>\n\n\n\n<li>PPC (pay-per-click advertising)<\/li>\n\n\n\n<li>Content creation<\/li>\n\n\n\n<li>Traffic analytics<\/li>\n\n\n\n<li>Other<\/li>\n<\/ul>\n\n\n\n<p>And now let\u2019s see what <a href=\"https:\/\/helpcrunch.com\/blog\/saas-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS tools<\/a> are essential to streamline each of those areas.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">SEO tools<\/h2>\n\n\n\n<p>All the metrics and features of SEO tools can be pretty intimidating to a person outside marketing. But worry not. Generally, to set up a working SEO workflow, you\u2019ll need to start with just a few things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A tool to look for keyword ideas<\/li>\n\n\n\n<li>A tool that will help you optimize your content<\/li>\n\n\n\n<li>An internet marketing tool to look for websites and people who will be willing to link to your site<\/li>\n<\/ul>\n\n\n\n<p>Of course, as you get more technical, you will be adding more tools for digital marketing for each specific need. Today, you can start with the following ones:<\/p>\n\n\n\n<p><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Answer the public<\/a> is an awesome free tool that will generate a ton of educational keywords in a matter of seconds. It compiles results from Google\u2019s autocomplete in different variations and will definitely give you a clear understanding of what exactly your target audience is looking for.<\/p>\n\n\n\n<p><a href=\"https:\/\/seranking.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SE Ranking<\/a>\/<a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a>\/<a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a> \u2013 unfortunately, most of the free digital marketing tools lack custom data and exact metrics about the searchers, which certainly help you make better decisions. So to level up your game, you\u2019ll need a quality toolset to find and analyze everything connected to content, keywords, and backlinks.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2896\" height=\"1436\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/se-ranking-admin-panel.png\" alt=\"\" class=\"wp-image-1319\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/se-ranking-admin-panel.png 2896w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/se-ranking-admin-panel-300x149.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/se-ranking-admin-panel-768x381.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/se-ranking-admin-panel-1024x508.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/se-ranking-admin-panel-1200x595.png 1200w\" sizes=\"auto, (max-width: 2896px) 100vw, 2896px\" \/><\/figure><\/div>\n\n\n<p>Ahrefs and SEMrush are the leading players in this field. They process immense amounts of data and will provide you with invaluable insights.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.buzzstream.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BuzzStream<\/a> \u2013 when you\u2019re actively building links, especially if you\u2019re not doing it alone, you need software where you can track all the interactions between you and representatives of other websites, be it guest post requests, broken link building, or competitor mentions scouting.<\/p>\n\n\n\n<p><a href=\"https:\/\/yoast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast<\/a> \u2013 despite their <a href=\"https:\/\/www.searchenginejournal.com\/yoast-plugin-bug\/255639\/\" target=\"_blank\" rel=\"noreferrer noopener\">scandalous bug<\/a>, Yoast remains one of the most popular freemium plugins that help you optimize your page according to the old-school SEO best practices. And if you\u2019re just starting with SEO, it may provide you with the needed support and pointers to learn the basics.<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Page Speed Insights<\/a> \u2013 the loading speed of a website is crucial for a good user experience on your website. It mostly depends on your hosting provider, CMS engine, theme, and the number of scripts you run. But it\u2019s still your responsibility to make your site load VERY quickly if you want to give Google the right signals.<\/p>\n\n\n\n<p><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile-Friendly Test<\/a> \u2013 since Google switched to <a href=\"https:\/\/moz.com\/blog\/mobile-first-indexing-seo\" target=\"_blank\" rel=\"noreferrer noopener\">mobile-first indexing<\/a>, it\u2019s more than reasonable to keep an eye on how your website performs on smartphones and tablets. Just checking how it looks on your own phone isn\u2019t enough since Google has a ton of sophisticated criteria for evaluating the mobile-friendliness of a page. So this tool by Google is a must-use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SMM tools<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.geekschip.com\/services\/social-media-management-company.html\" target=\"_blank\" rel=\"noreferrer noopener\">Social media management<\/a>, as well as any other marketing niche, has a ton of secrets and tricks to it. And if your budget lets you, it\u2019s totally fine to go deep. But the majority of businesses just need to create a consistent and decent <a href=\"https:\/\/socialboss.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media presence<\/a> prior to thinking of higher matters. To do that, you can use the best digital marketing tools:<\/p>\n\n\n\n<p><a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a>\/<a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buffer<\/a> \u2013 both toolsets are veterans of the social media management market, and both have their own loyal customer bases. The main feature most wind up using is post-scheduling. It really comes in handy when you have other things to do rather than log in to Twitter to post something new every 3 hours. With scheduling, constant worrying about social media turns into a couple of hours a week when you put in all the needed posts. All that\u2019s left is to log in from time to time and interact with followers.<\/p>\n\n\n\n<p><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BuzzSumo<\/a> is another set of digital marketing tools with a ton of features, but most commonly it\u2019s used to look for topics in your niche that get the most shares on social media, as well as to locate influencers who can help you spread awareness.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2896\" height=\"1264\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/buzzsumo-admin-panel.png\" alt=\"\" class=\"wp-image-1320\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/buzzsumo-admin-panel.png 2896w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/buzzsumo-admin-panel-300x131.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/buzzsumo-admin-panel-768x335.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/buzzsumo-admin-panel-1024x447.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/buzzsumo-admin-panel-1200x524.png 1200w\" sizes=\"auto, (max-width: 2896px) 100vw, 2896px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention<\/a> \u2013 once you start growing, it\u2019s good to keep track of all the people mentioning you\/your competitors to interact and do damage control when needed. You can actually do that with Ahrefs Alerts as well if you decide to get an account, but Mention was created for this specific need.<\/p>\n\n\n\n<p><a href=\"https:\/\/followerwonk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Followerwonk<\/a> doesn\u2019t look as fancy as it did before, but it still does its job. Which is to look for the most influential social media accounts in any business domain. And you will need this in your influencer marketing routine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inbound marketing tools<\/h2>\n\n\n\n<p>Once a user lands on your site, you need to take action to convert them from a random visitor into a paying customer. To achieve that, you need to collect contact details, engage, and actively help. There are plenty of ways to do just that with the following list of digital marketing tools.<\/p>\n\n\n\n<p><a href=\"https:\/\/helpcrunch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HelpCrunch<\/a> is a handy way to communicate with your website\u2019s visitors and existing users. No matter what kind of product or service you\u2019re providing, the new users often aren\u2019t motivated enough to look for the details they are interested in themselves. That\u2019s where a digital marketing tool as live chat, can save the day.\u00a0<\/p>\n\n\n\n<p>In addition to instantly building a personal connection with a user, you can learn a ton of data about them and stay in touch to convert them. And when they do convert, HelpCrunch can become your go-to tool for communicating with your customers as well, through in-app messages and email campaigns, while also giving the best customer support experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2021\/08\/helpcrunch-updated-inbox-design-1024x647.png\" alt=\"helpcrunch updated inbox design\" class=\"wp-image-9421\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2021\/08\/helpcrunch-updated-inbox-design-1024x647.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2021\/08\/helpcrunch-updated-inbox-design-300x189.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2021\/08\/helpcrunch-updated-inbox-design-768x485.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2021\/08\/helpcrunch-updated-inbox-design-1536x970.png 1536w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2021\/08\/helpcrunch-updated-inbox-design-2048x1293.png 2048w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2021\/08\/helpcrunch-updated-inbox-design-1200x758.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/sumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sumo<\/a> \u2013 another way to convert users is through various content upgrades, pop-ups, and sign-up forms. Sumo\u2019s tool suite makes creating any of those elements on your website as easy as it gets.<\/p>\n\n\n\n<p><a href=\"https:\/\/stripo.email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stripo<\/a> is a simple drag-and-drop email template builder for email marketers. It also offers a pure HTML code editor for skilled designers who are willing to create unique email styling.&nbsp;<\/p>\n\n\n\n<p>As they promise themselves, you can spend up to 60% less time on the entire email creation process due to Stripo\u2019s embedded micro tools and 300 ready-to-use <a href=\"https:\/\/stripo.email\/templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsive email templates<\/a>. Not only does it allow embedding interactive elements into emails, but it also offers built-in micro tools to design those elements right in the editor.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/02\/stripo-editor-adventure-tempalte-1024x482.png\" alt=\"\" class=\"wp-image-1717\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/02\/stripo-editor-adventure-tempalte-1024x482.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/02\/stripo-editor-adventure-tempalte-300x141.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/02\/stripo-editor-adventure-tempalte-768x362.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/02\/stripo-editor-adventure-tempalte-1200x565.png 1200w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2019\/02\/stripo-editor-adventure-tempalte.png 1908w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.wisestamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WiseStamp<\/a> offers a great way to personalize email marketing campaigns as it helps to add professional email signatures with ease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PPC (pay-per-click) advertising tools<\/h2>\n\n\n\n<p>For a new business, pay-per-click is often the best choice for quickly gaining momentum and putting yourself on the map of potential customers. Of course, SEO and SMM are great, but to get them going, websites often need a little push.\u00a0<\/p>\n\n\n\n<p>Boosting posts on social media or promoting your educational or even product pages in search gets you results quickly. And if you did a good enough job with design and content, the new users may stick around, remember you, and next time come to you by default without any additional investments. Presenting this internet marketing software that could become a valuable asset to your business:<\/p>\n\n\n\n<p><a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdWords<\/a> \u2013 Google created the biggest and most popular ad platform in the world. And you don\u2019t even need to be a techie to use it on a basic level. Of course, to get quality clicks cheaper, I strongly recommend at least going through <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6146252?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s guide to Adwords<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/bingads.microsoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bing Ads<\/a> \u2013 even though far fewer people use Bing for search, their numbers are still staggering. If you work in one of Bing\u2019s key markets, it might be a good idea to look at it as a digital advertising tool as well. Just as with AdWords, in order to save money, you might want to start placing ads on educational keywords rather than the ones with buying intent.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/products\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads<\/a>\/LinkedIn<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\" target=\"_blank\" rel=\"noreferrer noopener\"> Ads<\/a>\/<a href=\"https:\/\/ads.twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter Ads<\/a> \u2013 once you know what social media your target audience prefers, test the waters and run a low-budget ad campaign with these digital marketing tools to see if you can get users\/leads at a good price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content creation tools<\/h2>\n\n\n\n<p>Content on your site is the main way for you to communicate with your users. So I wouldn\u2019t try to sound corporate and too serious. Even if you create seasonal copy, say, for February 14th, and compose <a href=\"https:\/\/helpcrunch.com\/blog\/valentines-day-marketing-slogans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Valentine&#8217;s day marketing slogans<\/a> or a spooky newsletter for Halloween. Still, that doesn\u2019t mean that you shouldn\u2019t pay attention to typos and grammar mistakes. As you know, it is hard to find errors and other problems in your own writing. That\u2019s why we have the following tools:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dochipo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DocHipo<\/a> is a fast-growing document design platform that empowers anyone to create professional, on-brand digital marketing materials. From social media posts, stories, and carousels to banners, email headers, and ads, DocHipo provides business-ready templates and tools. Access preset and custom fonts, millions of stock photos and videos, on-theme vector graphics, charts, maps, AI-powered design features, and more to elevate your digital marketing content effortlessly.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grammarly<\/a> is a writing assistant that uses top-of-the-line tech like machine learning to analyze your text on the go and give you helpful hints as to where you made mistakes. From experience, I can say that the tool got very smart and sometimes catches tricky errors which not any English teacher would see.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2566\" height=\"1130\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/grammarly-screenshot.png\" alt=\"\" class=\"wp-image-1322\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/grammarly-screenshot.png 2566w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/grammarly-screenshot-300x132.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/grammarly-screenshot-768x338.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/grammarly-screenshot-1024x451.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/grammarly-screenshot-1200x528.png 1200w\" sizes=\"auto, (max-width: 2566px) 100vw, 2566px\" \/><\/figure><\/div>\n\n\n<p><a href=\"http:\/\/www.hemingwayapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hemingway<\/a> tackles a different issue. It\u2019s an app that helps you proofread and lighten your copy. Among different digital marketing tools connected to copywriting, this one uses color-coding to show you which parts of your text might be hard to read and which words might have simpler alternatives. In an age where users are sick and tired of the corporate language, this one can be a lifesaver. And after a while, you adjust your writing style and start to stick to the rules automatically.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.blablameter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BlaBlaMeter<\/a> \u2013 this one isn\u2019t as sophisticated and frequently updated, but for a beginner blogger for whom the temptation to use corporate style is still high, this one can serve well. It\u2019ll show you how much your text resembles the worst examples of boring corporate documents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tools for traffic analytics<\/h2>\n\n\n\n<p>If you don\u2019t analyze the traffic you\u2019re getting from all of your promotional sources, you can\u2019t make informed decisions as to what\u2019s working and what you should be concentrating on. The top digital marketing tools below will make sure that doesn\u2019t happen.<\/p>\n\n\n\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> \u2013 even though you can get paid software like KissMetrics to analyze traffic on your site, Google Analytics stays the go-to tool for marketers worldwide.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2064\" height=\"1238\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/google-analytics.png\" alt=\"\" class=\"wp-image-1323\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/google-analytics.png 2064w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/google-analytics-300x180.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/google-analytics-768x461.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/google-analytics-1024x614.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/google-analytics-1200x720.png 1200w\" sizes=\"auto, (max-width: 2064px) 100vw, 2064px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager<\/a> \u2013 a tool that helps you get a lot more insights from your Google Analytics. Before Tag Manager, you\u2019d need a software developer to manage all the pixels and events that happen on your website, but now you have a pretty straightforward interface for that.<\/p>\n\n\n\n<p><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">UTM link builder<\/a> \u2013 to be able to see what sources exactly send traffic your way, you need to have custom UTM links that communicate with your GA. So each time you place a link to your site in a guest post, on social media, or in a newsletter, make sure it has the UTM codes.<\/p>\n\n\n\n<p><a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">URL shortener<\/a> \u2013 once your links are enhanced with UTM codes, they look pretty ugly. That\u2019s why you need to make them short and sweet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Miscellaneous tools for your marketing department<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> \u2013 a simple, freemium, and incredibly intuitive tool for creating visuals for landings, social media, and blog posts. A lifesaver for a marketer who\u2019s had enough of boring stock photos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2620\" height=\"1254\" src=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/canva-screenshot.png\" alt=\"\" class=\"wp-image-1324\" srcset=\"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/canva-screenshot.png 2620w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/canva-screenshot-300x144.png 300w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/canva-screenshot-768x368.png 768w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/canva-screenshot-1024x490.png 1024w, https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/canva-screenshot-1200x574.png 1200w\" sizes=\"auto, (max-width: 2620px) 100vw, 2620px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/zyro.com\/tools\/image-upscaler\" target=\"_blank\" rel=\"noreferrer noopener\">AI Image Upscaler<\/a> is a simple AI-based tool to increase the resolution of an image with just a few clicks without losing quality. To improve the <a href=\"https:\/\/acodez.in\/tips-for-using-images-in-web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">usage of images in website design<\/a>, you can use Image Upscaler to upscale old and low-resolution images. It\u2019s a piece of technology that\u2019s really easy to use, and it\u2019s completely free too.<\/p>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a> is a tool that helps you convert your website visitors into subscribers. It lets you do A\/B tests to find the optimal message for your target audience, and generally makes it easier to <a href=\"https:\/\/helpcrunch.com\/blog\/b2b-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">generate more leads<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.growthmentor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GrowthMentor<\/a> is a relatively new platform that allows you to connect via 1:1 web calls with vetted marketers and founders and get instant marketing and growth advice. Mentoring is a great way to level up your junior marketers.<\/p>\n\n\n\n<p><a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trello<\/a> \u2013 a very easy management software that will help you keep track of all the tasks and progress you and your team make.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.atlassian.com\/software\/jira\" target=\"_blank\" rel=\"noreferrer noopener\">Jira<\/a> \u2013 if Trello is too simple for you, you can go for <a href=\"https:\/\/neilpatel.com\/blog\/best-agile-project-management-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">one of the best agile project management tools<\/a> and choose a Jira plan to create custom and complex Agile workflows. But if you\u2019re just managing a copywriter and a marketer, that might be overkill.<\/p>\n\n\n\n<p><a href=\"https:\/\/crello.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crello<\/a> is a graphic design tool for your marketing department that allows you to create eye-catching visuals with ease. It has over 25,000 ready-to-use templates and an online image editor so that you can upload your brand logo and fonts and create images that suit your brand identity. From email headers and social media posts to business cards and gift certificates, you can find templates for any marketing purpose and occasion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Even though that was quite a list, try not to feel overwhelmed. In reality, all these tools are incredibly intuitive and easy to learn. All you need to do now is put together an online marketing plan and start small. In a couple of months when you\u2019ve tested all these tools you\u2019ll know, which you need more and which you can put on hold for the time being.<\/p>\n\n\n\n<p>Let me know in the comments below if I missed anything! What are your favorite digital marketing tools?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to enhance your online marketing efforts, you will definitely need great tools for it. No need to search for them, just grab this list of go-to online marketing tools and do the job.<\/p>\n","protected":false},"author":13,"featured_media":11694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","ub_ctt_via":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-1309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"featured_image_src":"https:\/\/helpcrunch.com\/blog\/wp-content\/uploads\/2018\/11\/digital-marketinng-tools-featured.png","author_info":{"display_name":"Evgen Mekheda","author_link":"https:\/\/helpcrunch.com\/blog\/author\/mekheda\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trusted Digital Marketing Tools a Business Shouldn&#039;t Ignore<\/title>\n<meta name=\"description\" content=\"There is an ocean of digital marketing tools. 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