{"id":12710,"date":"2022-10-27T13:47:34","date_gmt":"2022-10-27T13:47:34","guid":{"rendered":"https:\/\/helpcrunch.com\/blog\/?p=12710"},"modified":"2023-03-21T16:08:00","modified_gmt":"2023-03-21T16:08:00","slug":"popup-design","status":"publish","type":"post","link":"https:\/\/helpcrunch.com\/blog\/popup-design\/","title":{"rendered":"10 Popup Design Concepts That Lure and Convert Website Visitors"},"content":{"rendered":"\n

Urgh, this meddling popup keeps offending my eyes over and over again! <\/em>Do these words ring any bell to you? I bet you’ve said them at least once when landing on a clothing company, grocery store, or any other website. <\/p>\n\n\n\n

Let me guess the reason\u2026 The popup copy was lame, the overall layout was raw, and you didn’t get any value from it. To put it another way, it didn’t provoke your interes<\/em>t <\/em>in what a company had to offer, and, as a result, you were annoyed<\/em> \ud83d\ude1e<\/p>\n\n\n\n

Have you ever wondered why this was a regular case? That’s the easy part: the popup design <\/em>was not a winning strategy. <\/p>\n\n\n\n

We’ve assembled 10 popup design examples worth stealing to prevent you from making the same mistakes. And who are we not to plant ideas in your mind on how to shape that window and lure website visitors? \ud83d\ude1c<\/p>\n\n\n\n\n\n

4 precepts of the winning popup designs <\/h2>\n\n\n\n

Before we set to this whole popup design inspiration spree, we need to establish the basis. How to make that little window that comes out of the blue, compelling and lucrative? Fear not, I am here to clue you in on this.<\/p>\n\n\n\n

To be honest, popups are a double-edged sword. They can both attract and kill customer engagement. Memorize these cardinal rules to avoid the second scenario. You do this \u2013 and your popups will invite website visitors to buy\/subscribe with ease:<\/p>\n\n\n\n

  1. Make targeting your priority. <\/strong>A successful popup is one that is targeted at the right audience and sent at the right moment. If a website visitor is searching for clothes on the product page, make them see a popup with the best offers this week. But for those who just looked around and are about to leave your website, prepare an exit-intent popup<\/a>.<\/li>
  2. Don’t be pushy. <\/strong>If I were asked, I would say that I drop obtrusive popups. That’s not just me! In fact, 73%<\/a> of respondents claim they dislike these windows for their in-your-face fashion. So, instead of dropping “BUY our products no matter what<\/em>“, say something like “Always wanted such a gorgeous lamp? You now have a chance to get it!<\/em>“.<\/li>
  3. Let your creativity flow. <\/strong>Who likes mundane copy? Nobody. To hook a reader, consider writing digestible, strong texts for a popup. They can be humorous, matching your brand’s identity, and not typical at all.<\/li>
  4. Give an opportunity to skip.<\/strong> It’s next to impossible to gather every lead, every user you wish for. So don’t bite more than you can chew \u2013 provide that “No, thanks” <\/em>option for people so that they can move on. Who knows, maybe they will return later?<\/li><\/ol>\n\n\n\n

    10 popup design examples that will convert website visitors<\/h2>\n\n\n\n

    From signing up for a newsletter to the sales gimmicks and whimsical options \u2013 every popup design inspiration is in here. Comb them through and decide which one you would like to steal! \ud83d\ude0f<\/p>\n\n\n\n

    1. Lure visitors with a special offer<\/h3>\n\n\n\n

    A generic “Sign up for this newsletter”<\/em> is not a good bet. The main goal businesses pursue is to engage a user<\/em>, grip their attention<\/em>, and encourage them to spend more time with the brand<\/em>. That’s the wording I chose for the article title. <\/p>\n\n\n\n

    For a high-converting popup, you have to answer a coveted visitor’s question: “What’s in it for me?<\/em>“. The trick is in providing real value, that is, offering a special deal, once-in-a-lifetime sale \u2013 anything you think will hook the reader in.<\/p>\n\n\n\n

    Dip&Doze<\/a> \u2013 a home fabrics company \u2013 has done just that. Their popup design is all about a win-win strategy. They give 10% off for first-time purchasers (here is luring) and gather emails and names to grow their contact base (here are long-term customer relations on the horizon).<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    Pro tip! <\/strong>Let users ground on your website and then flash them with a popup (up to 5 secs<\/a> will be OK). Offer them a little incentive to stick around with your brand: a surprise gift, free shipping, next-time purchase discount \u2013 it could be anything. <\/p>\n\n\n\n

    2. Let a CTA take center stage<\/h3>\n\n\n\n

    The naming of a CTA (call-to-action) is self-explanatory \u2013 you’re supposed to induce a user to do something. However, it’s easy to skate on thin ice here. Let me elaborate on this one.<\/p>\n\n\n\n

    Compare the following CTAs and think of which one is the weak link?<\/p>\n\n\n\n